Museum of the Bible · 1 day ago
Digital Marketing Operations Specialist
United States
Full-time
Remote
Mid, Senior Level
$60K/yr - $70K/yr
3+ years expMuseum of the Bible is seeking a Digital Marketing Operations Specialist to ensure the efficiency and accuracy of digital marketing initiatives. This role involves managing data integrity, creative asset trafficking, and operational workflows across digital channels while collaborating with internal teams and external vendors to execute high-performing campaigns.
Museums & Institutions
Hiring Manager
Esteban Detres, MBA
Responsibilities
Own data governance and tracking accuracy across analytics and advertising platforms
Partner with the paid media agency on dashboard creation, structure, and automation
Help maintain dashboards and investigate discrepancies to ensure reporting integrity for web and paid media performance. Collaborate with channel owners to incorporate their data where appropriate
Synthesize web and paid media insights into actionable recommendations for internal teams; support cross-channel reporting by integrating (not generating) insights from email and social teams
Manage user access, platform hygiene, and tagging structures
Review landing page (for paid and organic) structure and performance, partner with web team to ensure best practices, support SEO alignment, and confirm tracking is implemented correctly so paid and organic efforts can be accurately measured
Agency collaboration: Agency (full-service paid media) builds and analyzes dashboards. You ensure accuracy, internal adoption, and shared reporting
Coordinate creative asset delivery, version control, and trafficking for paid media campaigns
Review campaign readiness (audiences, tracking, naming conventions) prior to activation
Support segmentation, retargeting, and email/CRM integration with paid media campaigns
Conduct campaign quality assurance and manage approvals
Maintain platform access, clean-up, and documentation
Agency collaboration: Paid Media agency leads campaign setup, optimization, and performance management; you own internal readiness and governance
Maintain a centralized database of partnership agreements, deliverables, costs, and fulfillment status
Coordinate submission of digital assets to partners, sponsors, and event organizers
Track performance and provide updates to internal stakeholders
Agency collaboration: Agency may provide performance reporting support; you manage logistics and internal compliance
Assist with organizing documentation, calendars, and communication for major digital initiatives
Streamline operational processes to reduce manual effort and improve campaign speed to launch
Serve as the Digital connector between internal teams (specifically product marketing and creative), vendors, and agencies to ensure alignment
Qualification
Required
3–4+ years' experience in digital marketing, marketing operations, or ad operations
Expert level of familiarity with digital platforms (Google Ads, Meta), analytics tools (GA4, Looker Studio, DOMO)
Strong organizational and project management capability with high attention to detail
Comfort working with data and supporting performance storytelling
Excellent communication skills and vendor collaboration experience
As required, inclusion in official or incidental photographs and videos for MOTB and/or guests
Preferred
5+ years of relevant experience, or experience in a high-volume, multi-channel environment
Bachelor's degree in marketing, advertising, business, analytics, communications, or equivalent practical experience
Certifications such as Google Analytics (GA4), Google Ads, Meta Blueprint, or related measurement and platform credentials
Familiarity with tag management, UTM governance, and conversion tracking best practices (e.g., Google Tag Manager, pixels)
Exposure to landing page optimization and SEO fundamentals (e.g., site structure, on-page best practices, Core Web Vitals awareness)
Company
Museum of the Bible
Museum of the Bible offers visitors an immersive and personalized experience with the Bible.
Founded in 2010Washington, District of Columbia, USA
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Harry Swayne
Director of Human Resources
Recent News
bloomberglaw.com
2025-10-03
Company data provided by crunchbase