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FOCO · 1 day ago

Marketing Associate - Paid Search, Growth Marketing

Piscataway, NJ

Full-time

Onsite

Mid Level

4+ years exp

FOCO is a leading manufacturer of sports and entertainment merchandise, seeking a highly motivated Marketing Associate focused on paid media to manage and optimize digital marketing efforts. The role involves developing and implementing campaigns across various channels, managing budgets, and analyzing performance data to drive business growth.

ApparelConsumer GoodsE-CommerceSports

Hiring Manager

Alexander Lewis

Responsibilities

Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Search (Google, Microsoft), Marketplace Search (Amazon, Walmart, eBay), and Shopping

Work closely with agencies and in-house team to optimize media buying in an effort to hit aggressive growth targets in a cost-effective manner

Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities

Direct and manage agencies to achieve goals and ROI targets

Maintain and monitor key metrics across channels including budget pacing, LTV, and CAC

Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementally tests, and bidding algo tests

Test new channel/product features to identify incremental audiences and inventory for accelerating growth

Work closely with other teams and stakeholders to ensure goals are met

Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)

Conduct keyword research and analysis to develop targeting strategies and budget recommendations

Create effective search ad copy

Manage budgets and bids to maximize ROI and achieve performance targets

Track and analyze campaign performance data to identify areas for optimization and improvement

Create and present regular performance reports to stakeholders

Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues

Develop and implement SEO strategies to improve organic search rankings and increase website traffic

Conduct keyword research and analysis to identify high-potential search terms

Optimize website content and structure to improve visibility and relevancy

Monitor and analyze website analytics data to identify areas for improvement and track progress

Setup and monitor local directories and Google Business accounts

Stay up-to-date with the latest SEO trends and algorithm updates

Qualification

Paid Search MarketingDigital Marketing CampaignsBudget ManagementSEO StrategiesGoogle AdsData AnalysisA/B TestingExcel/Google SheetsMulti-taskingCreative Problem SolvingAttention to DetailCollaboration