Waco Tribune-Herald ยท 1 week ago
Account Executive
Waco Tribune-Herald is a part of the USA TODAY NETWORK, seeking an Account Executive to build relationships with local businesses for their advertising and digital marketing needs. The role involves developing marketing strategies, managing client relationships, and utilizing various digital marketing solutions to drive results for clients.
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Responsibilities
Build Their Presence: Website, SEO, Local Listings, Reputation & social media
Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
Know What Works: Reporting, Mobile Tools, Insight Solutions
Emerging technology such as Virtual and Augmented Reality
Pursue and close new business and revenue streams
Retain, manage, and grow clients in the ever-changing digital landscape
Work within a team to manage the client relationship and retain and build account revenue
Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors
Help businesses maximize their online presence with a custom approach to digital marketing
Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital
Articulate and present our suite of products to business decision makers
Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
Conduct face-to-face customer meetings, presentations, proposals and demonstrations
Manage a specified sales pipeline and develop a strategy for long-term sustained success
Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
Utilize CRM (Salesforce) effectively and efficiently recording all sales activity
Qualification
Required
1+ years of experience in high acquisition, consultative B2B Sales role
College degree or acceptable equivalent of education and work experience
Proficiency in Digital Marketing
Excellent communication and presentation skills
Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook
Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law
Preferred
Google AdWords, Analytics certifications are preferred but not required
Benefits
Uncapped Earnings Potential
Unparalleled digital and marketing training for continuous learning
Intensive 4-week onboarding for new hires
Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
Generous MTO Time off package including Company Paid Holidays
Energized and passionate team with a fun and flexible workplace
Company
Waco Tribune-Herald
Waco Tribune-Herald is a newspapers company that offers news, entertainment, and sports updates In Texas.
Funding
Current Stage
Growth StageCompany data provided by crunchbase