Women of the Vine & Spirits · 1 month ago
Sr CRM Manager
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$160K/yr - $170K/yr
8+ years expWomen of the Vine & Spirits is a subsidiary of Suntory Global Spirits, a world leader in premium spirits. The Sr CRM Manager will harness consumer data to generate insights that drive decision-making and optimize marketing strategies, supporting the growth of prominent brands like Jim Beam and Maker's Mark.
Food & Beverages
Responsibilities
Own and evolve a global data activation strategy that powers omnichannel consumer engagement, brand growth, and loyalty
Translate consumer profiles, behavioral insights, and market trends into high-impact actions that inform brand strategy and marketing execution
Influence brand and market teams on how data can unlock deeper consumer understanding and drive performance
Lead the design, prioritization, and delivery of consumer data use cases with direct brand impact: audience segmentation, campaign optimization, retention strategies, and shopper insights
Maintain a roadmap for data capabilities that align with brand priorities and consumer needs
Collaborate with brand, marketing, and analytics teams to test, launch, and scale initiatives that deliver measurable ROI
Present complex data through compelling visual storytelling tailored to non-technical audiences
Champion data literacy across teams, showcasing success stories and best practices to drive adoption
Stay current on emerging consumer data platforms, analytics tools, and industry trends to translate into competitive advantage
Use consumer data platforms, clean rooms, and enrichment tools to surface actionable consumer trends and opportunities
Guide high-value decisions through A/B testing, audience analysis, and visual storytelling
Establish clear KPIs and frameworks to track the business impact of consumer data activation initiatives
Manage agency partners and cross-functional teams to deliver results at scale
Act as a connector between brand teams, local markets, and technical experts-ensuring consumer insights translate into market success
Support brand teams with data-driven narratives that inform strategy and drive consumer engagement
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Economics, or a related field
Expertise in data visualization tools like Tableau, Power BI, Looker, or similar, with a strong focus on creating engaging visual stories
Hands-on experience with Consumer Data Platforms (CDP), Salesforce Marketing Cloud, and Excel
Familiarity with syndicated data sources such as Nielsen, Circana, and shopper insights platforms
Strong storytelling and communication skills-able to translate data into brand-relevant insights
8+ years of experience in consumer insights or CRM analytics within a CPG brand environment
Proven track record of using consumer data to inform brand strategy and drive business outcomes
Experience working cross-functionally with marketing, sales, and analytics teams
Preferred
A Master's degree is a plus
Familiarity with Google Cloud and AI platforms is a plus
Benefits
Annual bonus
401K match
Profit sharing
Medical and wellness benefits
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
Company data provided by crunchbase