M Booth · 3 weeks ago
Paid Media Strategist
New York, NY
Full-time
Hybrid
Mid Level
$71K/yr - $85K/yr
3+ years expM Booth is an award-winning agency known for its culturally-resonant campaigns. They are seeking a Paid Media Strategist to drive planning, execution, and optimization across various paid media platforms for major clients in healthcare, lifestyle, and corporate brand categories.
Advertising
Responsibilities
Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more
Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks
Assist in influencer boosting and whitelisting setups, ensuring proper permissions and paid amplification workflows
Monitor and optimize campaigns to achieve KPIs while surfacing clear insights
Build platform audiences based on research, analytics inputs, and category trends
Support the creation of performance reports and dashboards, simplifying complex data
Pull and analyze metrics to identify trends and recommend improvements
Contribute towards POVs, research inputs, and planning rationale for internal and client use
Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping
Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly
Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas
Qualification
Required
Bachelor's degree or equivalent experience
3 to 5 years of hands-on paid media experience, ideally in an agency environment
Expert fluency in Meta Ads Manager including builds, QA, and optimization
Familiarity with dashboarding tools such as Tableau or Power BI
Strong organizational skills with experience handling billing, pacing, and campaign operations
Strong client communication skills and comfort presenting in meetings
Ability to manage multiple deadlines across accounts and teams
Collaborative mindset and ability to work in a cross-functional environment
Positive, flexible attitude and curiosity about where digital platforms are heading
Preferred
Experience with YouTube, TikTok, and LinkedIn
Influencer whitelisting or paid amplification experience
Familiarity with ad verification and brand safety tools such as DoubleVerify
Experience with healthcare or HCP targeting
Strong interest in emerging digital trends and platform updates
Benefits
A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits
Flexible, hybrid workplace
Company
M Booth
Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation.
201-500 employees
H1B Sponsorship
M Booth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2009-08-05Acquired
Leadership Team
Dale Bornstein
CEO and member of Next15 ExCo
Margaret Booth
Chairman and Founder
Company data provided by crunchbase