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Belmont University · 2 months ago

Advancement Communications Specialist

Nashville, TN

Full-time

Onsite

Entry, Mid Level

1+ years exp

Belmont University is seeking a qualified Advancement Communications Specialist to support its philanthropic efforts. The role involves creating communication and marketing assets that enhance engagement with donors and showcase the impact of contributions.

Higher Education

Growth Opportunities

Responsibilities

Writes, edits and posts content across multiple channels, serving as a reporter/storyteller for University Advancement’s stakeholders, initiatives and events. This includes many different forms of content, such as feature stories, proposals, print collateral, electronic/digital communications, publications, presentations, thought leadership, speeches, social media content, newsletters, video scripts and more

Serves as a liaison between University Advancement and University Marketing and Communications (UMAC) and the Office of the President as campaign branding and campaign case statement are developed and refined as well as to ensure consistency of messaging, brand, voice and style on all content creation. The position may also serve as a liaison between University Advancement and Belmont’s excellence clusters, including academic excellence, aspirational excellence, partnerships excellence, athletic excellence, operational excellence and financial excellence, as the campaign spotlights the many facets of Belmont

Develops impactful content with compelling calls-to-action to inspire philanthropy and drive web traffic/search engine optimization (SEO), engagement, leads and conversions. Ensures all content is on-brand, of consistent voice, grammatically correct, connects with audience and tells Belmont’s best story, every time

Supports the coordination of division-wide marketing and communication projects through calendar coordination and internal partnerships. Educates University Advancement staff on communication strategies and provides tactics to engage with donors and volunteers

Proactively seeks to communicate Belmont’s mission, vision, values and aspirational aim and the Hope Transforms case statement to diverse audiences with the highest quality and effectiveness to demonstrate the University’s transformative impact on lives and communities. Work with the UMAC team to ensure that content is shared and repackaged for different media and across multiple storytelling channels. Recommend photography and videography to enhance content

Analyzes content to optimize and improve effectiveness as well as to distribute and leverage for maximum impact. Keeps current with best practices in advancement, alumni relations and marketing communications

Demonstrates advanced writing, editing and proofreading skills. Follows Belmont’s editorial and branding guidelines. Proofreads for accuracy, clarity, consistency, grammar and editorial style

Qualification

Content developmentSEO optimizationAdvanced writing skillsMicrosoft OfficeProject coordinationAnalytical skillsEditing skillsProofreading skillsPresentation skillsInterpersonal skills

Required

Ability to identify issues, obtain relevant information, relate and compare data from different sources, and identify alternative solutions

Interprets and seeks information, uses independent reasoning to diagnose the root cause of situations or issues, identifies and tests solutions and thinks beyond what is typical or customary. Uses information to determine benefits and impact in making decision and/or recommendations

Ability to coordinate and administer programs/project activities and protocols. Ability to manage resources, monitor activities, and assess risks and quality issues associated with the program/project

Ability to present information to individuals or groups; ability to deliver presentations suited to the characteristics and needs of the audience. Ability to convey information clearly and concisely to groups or individuals either verbally or in writing to ensure that they understand the information and the message. Ability to listen and respond appropriately to others. Ability to impact and influence others to further the institution's strategic objectives

Ability to use Microsoft Office (Excel, PowerPoint, Word) and basic databases and software

Experience working in a fast-paced environment and the ability to respond to high-pressure situations. Ability to thrive in an environment of hard work

Ability to work effectively with a wide range of constituencies in a diverse community

Bachelor's degree in relevant field required

1-3 years communications and/or marketing experience required