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TEAM LEWIS · 1 day ago

Campaign Manager, Digital Marketing

San Diego, CA

Full-time

Hybrid

Mid, Senior Level

$84K/yr - $95K/yr

4+ years exp

TEAM LEWIS is a global marketing agency that has grown from start-up to multinational in over two decades. The Campaign Manager, Digital Marketing is responsible for driving strategy, execution, and creativity across client digital and social programs, ensuring team efficiencies and managing client relationships.

AdvertisingConsultingDigital MarketingGovernmentPublic RelationsSocial MediaWeb Development

Responsibilities

Effectively contributes to development and implementation of full-funnel marketing strategies

Works with account leadership to define processes, structure and KPIs to deliver against integrated strategies

Oversees creation of project and creative briefs, timelines, templates; is comfortable acting as line of defense for QA and traffic review

Collaborates with cross-departmental teams (paid social media, content, research and more) to execute, optimize and report on deliverables

Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities for growth and acceleration of KPIs

Develops compelling and impactful content and integrated campaigns for both current and prospective clients

Uses social listening tools and analytical services to generate actionable insight, helping to inform ongoing account strategies and spot growth areas

Refines methodologies in digital channel measurement and reporting of ROI

Stays up to date on best practices and current trends

Acts as day-to-day lead across account, with knowledge and insight into activities for all service lines and key delivery dates

Maintains a consultative relationship with the client, acting as the key contact for all across program work streams and deliverables

Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team

Operates as project manager for campaigns and creative programs, providing transparency to timelines to both internal teams and clients

Works closely with internal account lead(s) to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services, including paid activity and creative

Assists with pricing and selling projects

Organizes and delivers projects to plan, budget and quality, assessing and mitigating risks throughout

Ability to create, run and manage project planning processes

Identifies and plans required team support against project scope together with account lead(s)

Plans, assigns and manages tasks and deadlines with individual team members

Works effectively, communicates, and collaborates with internal teams as necessary to push through deliverables

Manages day-to-day operational aspects of projects and scope

Owns and manages QA and approval processes internally and with clients

Acts as a respected line manager, working closely with line reports and teammates to maximize strengths and identify solves for weaknesses

Encourages and inspires excellence in account teams, leading by example

Records and shares lessons learned with team members to facilitate continuous improvement

Schedules and chairs regular project status update meetings with channel delivery teams, and senior stakeholders

Inspires a positive environment that allows team members to act without fear

May line manage junior account team members, delivering coaching, supervision and regular assessment

Sets individual objectives on a daily, weekly, monthly and quarterly basis

Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests

Owns development of detailed reports to senior management and client as needed based on social listening and/or account social/digital activity, providing insight and analysis

Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics

Initiates actions for optimizations and recommendations noted in reports

Monitors and reports back on account KPIs and ensures accurate and timely reporting by junior team members

Qualification

Digital marketing experienceClient managementProject management skillsSocial media campaignsContent creationAnalytical skillsSocial listening toolsEffective delegationCreative thinkingAttention to detailTeam collaborationCalm under pressure