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Niagara Bottling · 1 day ago

Director of Marketing

Diamond Bar, CA

Full-time

Onsite

Director/Executive

$184K/yr - $266K/yr

10+ years exp

Niagara Bottling is dedicated to providing high-quality bottled water and is seeking a Director of Marketing to lead their efforts in branded consumer markets. This role involves developing brand strategies, overseeing commercialization, and shaping creative storytelling to establish Niagara as a recognized name in beverage brands.

Food and BeverageSports

Responsibilities

Lead the creation and growth of Niagara’s branded beverage portfolio

Build Niagara’s marketing and brand management discipline from the ground up

Define how Niagara’s brands connect with consumers and retailers through insights, innovation, and creativity

Drive profitable growth by balancing brand equity building with commercial performance

Develop long-term brand strategies and architectures that position Niagara’s branded beverages for sustainable growth

Define each brand’s purpose, target audience, competitive positioning, and value proposition

Lead annual brand and marketing planning processes, aligning objectives and budgets to business priorities

Own brand-level P&L performance, ensuring marketing initiatives contribute directly to sales and margin growth

Partner with Insights and Analytics to translate consumer, shopper, and customer data into actionable brand strategies

Lead cross-functional innovation and commercialization initiatives from concept through market launch

Collaborate with R&D and Supply Chain to align product design, packaging, and manufacturing feasibility with brand strategy

Guide packaging design and brand architecture to drive shelf impact and consumer appeal

Develop go-to-market playbooks and activation frameworks that ensure excellence in launch execution

Establish KPIs and measurement processes for innovation performance post-launch

Serve as creative director for Niagara’s branded portfolio, overseeing visual identity, campaign concepts, and brand voice

Manage and inspire creative agencies, design partners, and content producers to deliver on-brand, high-impact work

Ensure brand stories are consistently expressed across packaging, digital, retail, and experiential channels

Build and maintain creative brand guidelines and toolkits for internal and external teams

Champion Niagara’s sustainability and innovation narratives within brand communications

Lead 360° marketing campaigns across digital, social, influencer, shopper, and experiential platforms

Partner with Sales and Analytics & Insights to deliver compelling retail marketing programs that drive conversion and sell-through

Support digital and e-commerce teams in optimizing brand storytelling online

Drive data-informed decision-making through campaign tracking and post-launch analysis

Ensure all marketing activities reinforce Niagara’s brand purpose and visual identity system

Recruit, develop, and mentor a high-performing marketing team capable of scaling Niagara’s branded portfolio

Build a culture that blends creative curiosity, operational discipline, and business accountability

Promote cross-functional collaboration between Marketing, Sales, R&D, and Operations

Represent the Marketing function in executive meetings and provide leadership across business initiatives

Qualification

Brand marketingCreative leadershipCommercial acumenCross-functional collaborationAnalytical rigorStrategic visionBias for actionCommunication excellenceTeam managementProject management