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Resilient Structures · 1 month ago

Strategic Marketing Analyst

Humble, TX

Full-time

Onsite

Mid Level

3+ years exp

RS Technologies Inc. (Resilient Structures) is a leader in designing and manufacturing advanced composite utility poles. The Strategic Marketing Analyst will drive data-informed decisions by analyzing sales and market data, developing insights, and collaborating cross-functionally to identify growth opportunities and optimize marketing strategies.

Electrical Distribution

Responsibilities

Design and execute complex analytical projects focused on market opportunity assessment, competitive landscape analysis, and long-range trend forecasting to guide strategic planning cycles

Lead the development and maintenance of marketing attribution models and effectiveness frameworks

Utilize techniques such as A/B and multivariate testing, funnel analysis, and lifetime value (LTV) modeling to provide recommendations that optimize marketing expenditures (ROAS, CAC)

Serve as the subject matter expert for marketing data utilization

Write and optimize queries to extract and manipulate large datasets from enterprise systems (such as ERP, CRM) and 3rd party databases

Develop, automate, and maintain standardized executive and operational dashboards using business intelligence platforms (i.e. Power BI)

Contribute to the design, collection and evaluation of market and competitor data to identify market trends, customer preferences, and competitive positioning

Stay up to date with industry developments and emerging market opportunities

Analyze pricing strategies and their impact on sales volume, revenue, and profitability

Make recommendations for pricing adjustments based on market dynamics and customer behavior

Perform deep customer segmentation or value-chain analysis, identifying high-value cohorts and behavioral patterns to refine targeting and personalization initiatives

Distill sophisticated analytical findings into concise, compelling narratives and formal presentations for executive stakeholders

Collaborate proactively with R&D, Engineering, Sales, and Finance to ensure commercial strategy is aligned with overarching corporate objectives

Qualification

Data analysisStatistical modelingMarket researchData visualizationBusiness acumenCRM systemsSQLPower BIUtility industry knowledgeCommunication skillsDetail-oriented

Required

MBA preferred, Bachelor's degree in business, marketing, economics, mathematics, data science or a related field

Minimum 3 years of professional work experience

Proactive mindset with a focus on continuous improvement and driving business results

Analytical Skills - Proficient in data analysis, statistical modeling, and problem-solving. Ability to extract insights from complex datasets and present them in a clear and concise manner

Business Acumen - Understanding of sales processes, marketing principles, pipeline analysis, and customer lifecycle. Knowledge of key sales metrics, forecasting techniques, and market research methodologies

Gathering and understanding business requirements for data visualization and analysis of commercial activities, trends, and revenue generation

Technical Skills - Proficiency in using data analysis tools such as Excel, SQL, and statistical software, and Gen-AI

Familiarity with CRM systems (Salesforce), Enterprise Resource Planning Software (Epicor), business intelligence tools, and data visualization platforms

Experience with data visualization tools (e.g. Power BI)

Communication Skills - Strong written and verbal communication skills to effectively present findings, reports, and recommendations to both technical and non-technical stakeholders

Detail-Oriented - Ability to pay attention to detail and ensure accuracy in data analysis and reporting