Apply on Employer Site

Praytell · 1 day ago

Senior Account Executive, Social & Digital (Beauty)

New York, NY

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $80K/yr

3+ years exp

Praytell is a creative communications agency that focuses on original storytelling and innovative ideas to shape culture. They are seeking a Senior Account Executive to drive social-first, integrated work across exciting accounts, emphasizing campaign development, content planning, and community engagement.

AdvertisingCreative AgencyMarketingPublic RelationsSocial Media

Culture & Values

Responsibilities

Client Service

Start with ‘Yes’: Balance optimism with practicality to propose feasible solutions

Spidey Senses in Tune: Demonstrate the ability to anticipate client concerns and mitigate risks effectively

No Ego, No B.S.: Model humility by prioritizing solutions and results over personal credit

Trust & Transparency: Build deeper client trust by delivering on promises and addressing issues directly and professionally

Sense of Humor & Short Memory: Encourage positivity within the team by managing setbacks with grace and humor

Spirit of Partnership: Strengthen relationships by taking ownership of client needs and exceeding expectations

Account & Team Management Support

Brand & Business Expertise: Demonstrate a strong understanding of client goals across PR, influencer, and social disciplines, contributing actionable ideas to campaigns

Time & Budget Tracking: Support portions of campaign budgets and timelines, anticipating challenges and proactively addressing them

Workflow Management: Lead portions of cross-functional workflows for integrated campaigns, ensuring seamless execution and delivery

Staffing: Ensure all time entered accurately via Harvest and flag if going under or over hours

Employee Development: Lead by example, offering mentorship and coaching across junior levels while contributing to performance evaluations

Effective Communication

Client Communication (Emails/Status Calls): Serve as a point of contact for clients on key projects, confidently managing discussions during status calls and meetings

Written Materials: Ensure all written deliverables are polished and meet client expectations

Deck Development: Contribute to the creation of decks, providing strategic input and ensuring alignment with client objectives

Presentation Skills: Lead presentations for mid-level campaigns or projects, delivering clear, engaging, and actionable insights

Strategic Planning

Channel Audits: Support channel audits by synthesizing data into clear, comprehensive insights and presenting findings to clients

Target Audience Analysis: Translate audience insights into tailored pitches, channel approaches, and content strategies aligned with category nuances and client goals

Channel Fluency & Strategies: Propose integrated strategies leveraging earned, influencer, and social channels, ensuring alignment with KPIs

Creative Thinking

Newsjacking & Trend-to-Earned Ideas: Identify and develop timely social, cultural, and news-driven concepts across earned, influencer, and social campaigns, collaborating with teams to activate quickly while ensuring ideas are feasible and execution-ready

Social Media: Propose creative, integrated social campaign ideas, leveraging platform-specific trends

Influencer & Talent Partnerships: Contribute to the ideation of innovative influencer and advocacy partnerships, including micro-influencers, that enhance client visibility and engagement

Brand Campaign Concepts: Participate in brainstorms and help refine big-picture concepts that align with client strategies and objectives

Execution

Social Media Management: Own content calendars, platform optimization and day-to-day scheduling, including Sprinklr publishing and QA to ensure accuracy and consistency

Community Management: Oversee five-day-per-week community management, monitoring and responding to DMs, comments and engagements, with reactive posting as needed

Influencer & Advocacy: Support influencer and UGC outreach, including contracting, consent approvals and reporting, ensuring alignment with campaign goals

Cross-Functional Collaboration: Partner closely with creative, strategy, analytics and account teams to ensure smooth, integrated execution across channels

Copy Support: Provide copywriting support across social, influencer, and earned deliverables, ensuring materials are polished, on-brand, and client-ready

KPI, Merchandising & Reporting

Data Analysis & Interpretation: Interpret campaign data to uncover trends, patterns, and actionable insights

Strategic Recommendations: Translate data into impactful recommendations, supporting client decision-making

Stakeholder Communication: Lead portions of reporting calls, effectively communicating key metrics and insights

Goal Alignment & Performance Metrics: Ensure campaign strategies align with KPIs, tracking progress against benchmarks

Qualification

Social Media ExperienceCampaign DevelopmentCommunity EngagementData AnalysisClient CommunicationCreative ThinkingTeam CollaborationPresentation Skills

Required

3-5 years of social media experience, ideally within an agency environment

Significant portion of that time spent working with beauty brands

Strong understanding of client goals across PR, influencer, and social disciplines

Ability to anticipate client concerns and mitigate risks effectively

Experience in managing client communications and discussions during status calls and meetings

Ability to synthesize data into clear, comprehensive insights

Propose integrated strategies leveraging earned, influencer, and social channels

Experience in social media management including content calendars and platform optimization

Ability to interpret campaign data to uncover trends, patterns, and actionable insights

Strong presentation skills for leading presentations for mid-level campaigns or projects

Experience in community management, monitoring and responding to DMs, comments and engagements

Preferred

Based in NYC

Experience with community-driven engagement and building impactful programs

Experience in contributing to the creation of decks and providing strategic input

Experience in copywriting support across social, influencer, and earned deliverables

Experience in supporting influencer and UGC outreach

Benefits

Comprehensive health care (Medical, Dental, Vision)

Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company

Traditional and Roth 401(k) options with an annual employer contribution based on company performance

Flexible Time Off (FTO), company holidays and mental health days

Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York

Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service

Employee Assistance Program (EAP) with mental health, family, career, legal and financial support

Paid parental leave and fertility support

Training and team-building programs

Camp Praytell, our company offsite (eligibility based on start date)

Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)

And more!