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SoTalent · 1 day ago

Strategic Marketing Partner

Johnston, RI

Full-time

Hybrid

Mid, Senior Level

$117K/yr - $169K/yr

5+ years exp

SoTalent is a global, B2B-focused organization seeking a Marketing Strategic Partner to lead and activate high-impact sports sponsorship and marketing initiatives. This role focuses on developing integrated marketing strategies that support revenue growth and enhance brand reputation, with an emphasis on sponsorship activation and measurable ROI.

Staffing & Recruiting

Responsibilities

Lead the development and execution of marketing strategies and campaigns, with a strong emphasis on sports sponsorship activation

Build collaborative relationships across marketing, sales, client service, and operations teams

Design and execute omnichannel marketing programs (PR, advertising, digital, events, content, ABM, sponsorship activation) aligned to audience journeys

Ensure all marketing activities align with brand standards, compliance requirements, and agreed marketing practices

Manage agency and vendor relationships for assigned programs

Advise on localization and regional marketing needs across key markets

Track, analyze, and report on campaign performance and ROI to optimize impact

Ensure projects are delivered on time, within budget, and against defined objectives

Influence senior stakeholders and drive alignment across teams to ensure consistent messaging and client experience

Qualification

Sports marketingIntegrated marketing strategiesBudget managementData-driven decision-makingProject managementStakeholder managementAnalytical skillsCollaborationCommunicationStrategic thinking