This job has closed.

Fanatics · 2 weeks ago

Growth Marketing Analyst

New York, NY

Full-time

Onsite

Entry, Mid Level

$88K/yr - $112K/yr

2+ years exp

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. As a Growth Marketing Analyst, you will play a key role in accelerating user growth and engagement by analyzing data across various marketing channels to uncover insights that drive conversion and retention.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Analyze user acquisition (UA) channel performance across paid social, search, influencer, affiliate, and app stores to improve CAC efficiency

Partner with the Growth Marketing team to evaluate multi-channel campaign impact and user cohort behaviors

Develop dashboards and reports tracking CAC, ROAS, LTV:CAC ratio, and purchase conversion rates

Support marketing attribution modeling, cohort analyses, and funnel diagnostics

Monitor lifecycle KPIs including CLV, churn, and engagement across email, push, SMS, and in-app messaging

Identify retention drivers and high-performing segments to inform loyalty and reactivation strategies

Design and evaluate A/B and multivariate tests to optimize creative, targeting, and messaging

Create consistent testing and reporting frameworks across Growth and Lifecycle teams

Summarize and present performance insights to stakeholders, translating analytics into actionable strategies

Collaborate with cross-functional partners in Marketing, Product, Analytics, and Data Engineering to enhance data infrastructure and measurement capabilities

Qualification

SQLGrowth marketingUser acquisition analyticsLookerTableauGoogle AdsMarketing attribution modelingEffective communicatorE-commerce experienceTeam playerAttention to detail

Required

Bachelor's degree in a relevant field (Marketing, Business, Statistics, Economics, or related)

2-3 years of experience in growth marketing, user acquisition analytics, or lifecycle marketing

Proficiency in SQL and experience working with marketing/user data

Familiarity with Snowflake, Looker, Tableau, Amplitude, or Segment

Experience with platforms like Google Ads, Meta, AppsFlyer, or Adjust

Strong understanding of key growth metrics (CAC, CLV, ROAS, retention rate)

Demonstrated ability to use analytics to drive marketing ROI and customer LTV

Comfortable analyzing large datasets and presenting insights to non-technical stakeholders

Effective communicator and team player with strong attention to detail

Preferred

Experience in e-commerce, app-based products, gaming, or collectibles is a plus

Bonus: Experience with predictive modeling, audience clustering, Braze, or media mix modeling

Company

Fanatics

Glassdoor3.5

Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.

Founded in 2002

Jacksonville, Florida, USA

10001+ employees

http://www.fanaticsinc.com

Funding

Current Stage

Late Stage

Total Funding

$4.9B

Key Investors

Clearlake Capital GroupNational Football LeagueAlameda Research

2022-12-06Private Equity· $700M

2022-03-02Private Equity· $1.5B

2022-01-01Series Unknown· $10M

Leadership Team

Joseph Bozich

Advisor to Chief Executive Officer

Michael Mahan

CEO

Recent News

Sports Business Journal

Fanatics becomes e-commerce partner of Zuffa Boxing

2026-01-23

Sports Business Journal

Sports Business Daily: Executive Transactions - January 22, 2026

2026-01-23

GlobeNewswire

Panini Style Collectible Card Report 2026: $5+ Bn Market Opportunities, Trends, Competitive Landscape, Strategies, and Forecasts, 2020-2025, 2025-2030F, 2035F

2026-01-22

Company data provided by crunchbase