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Wipfli · 2 weeks ago

Manager, Lead Generation

United States

Full-time

Remote

Mid, Senior Level

$88K/yr - $118K/yr

3+ years exp

Wipfli is a company that values its employees and focuses on creating exceptional impact through strong relationships. They are seeking a Manager of Lead Generation to oversee a team of Lead Generation Specialists, implement process improvements, and coordinate marketing efforts to generate leads and support business development.

AccountingConsultingInformation Technology

Growth Opportunities

Responsibilities

Provides day-to-day management of a team of Lead Generation Specialists including participating in hiring process, initial onboarding and on-going performance management, and professional development

Identifies and assists in implementing process improvements and refining the Lead Generation Specialist playbook

Coordinates with Marketing and Business Development leadership and team members on campaign and activity design including sales enablement for Wipfli supported offerings

Conducts preliminary research on prospects and promptly follows up on assigned leads for qualification

Participates in call down activities on assigned lists, both prospect targets and impression follow up (website, buyer intent, webinars, downloads, etc.)

Lead generation and development of potential prospects. Upon qualification, identifies correct associate to continue the pursuit and passes the lead/opportunity

Prospects for new clients through inbound and outbound activities

Coordinates handoff meetings with relationship executives or pursuit teams

Using industry and offering knowledge, tailors Wipfli’s value proposition and capabilities to the individual client’s business needs

Tracks activities in CRM and completes administrative functions to ensure client records are accurate and up to date

Responsible for meeting or exceeding individual revenue and other assigned goals