Hired by Matrix, Inc · 1 day ago
Reporting Analyst
Hired by Matrix, Inc is a global hospitality company looking for a Reporting Analyst. The role involves supporting data-driven decision making across marketing and web product teams by developing reporting, providing recommendations, and performing analyses of marketing and web performance.
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Responsibilities
Play a key role in supporting data-driven decision making across marketing and web product teams
Partner with team members and stakeholders to develop reporting, answer key questions regarding web products/marketing initiatives and provide recommendations/optimizations to continually enhance business performance
Support digital marketing partners by hypothesizing, implementing, and measuring media testing initiatives
Assist in dashboard development and maintenance through Power BI
Perform ad hoc analyses of both marketing and web performance using Snowflake, BigQuery, Power BI, FullStory and Google Analytics
Partner with stakeholders to support digital marketing testing
Support other analysts with reoccurring reporting that’s distributed to the broader organization
Qualification
Required
Bachelor's Degree in quantitative or computer science field
Google Analytics background, SQL background, Email Analytics background (SalesForce Marketing Cloud)
Working collaboratively with others to leverage a modern data stack to turn large datasets into actionable insights
Good communication and presentation skills
Experience in creating/using data visualizations to tell a narrative
Basic knowledge of SQL
R or Python experience is a bonus
Proficient with Excel/Google Sheets and PowerPoint
Experience in a quantitative data driven field or equivalent coursework/academic projects
Hands on experience mining large datasets in the context of marketing and/or web engagement
Experience putting together and presenting data-focused decks
Preferred
Extracting data from data warehouses
Modeling techniques
Media/ad effectiveness measurement and tools
Web analytics measurement
Email effectiveness measurement and tools
Experience working with web and marketing technologies including, but not limited to, Google Analytics, Adobe Analytics, Google Ads, Meta Ads Manager, SFMC, etc
Experience with data visualization platforms - Looker Studio, Power BI, Tableau, etc
Experience with data warehouses – Snowflake, BigQuery, etc