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Rare Necessity Digital Agency · 1 day ago

Director of Creative Strategy (Content + Campaigns)

Duluth, GA

Contract

Onsite

Director/Executive

Rare Necessity Digital Agency is seeking a Director of Creative Strategy to lead the development of creative campaigns and content strategies. This senior leadership role involves translating high-level strategies into actionable creative directions while ensuring alignment with brand voice and performance objectives.

AdvertisingBrand MarketingDigital MarketingSocial Media Marketing

Hiring Manager

Adryanauna Tuggle

Responsibilities

Develop original campaign concepts for accelerator clients, creative consulting clients, and MBM initiatives

Create big ideas from scratch (e.g. cultural remakes, narrative concepts, brand activations, launch themes)

Build the creative “world” for each campaign: storyline, angles, tone, references, and content moments

Present 3–5 strong creative directions per campaign with clear rationale

Translate one campaign or idea into platform-specific execution plans

Determine how ideas should show up on: TikTok (discovery + cultural translation), Instagram (authority + visual trust), YouTube (depth + trust), LinkedIn (credibility + executive POV), Threads (voice + intimacy)

Decide what content does not get posted and where restraint is needed

Provide clear creative direction to execution teams (content ops, designers, editors)

Approve scripts, captions, hooks, and creative direction before publishing

Ensure all content aligns with brand voice, positioning, and strategic intent

Protect brand authority and prevent generic or trend-chasing output

Translate high-level strategy from the Senior Marketing Strategist into creative direction

Interpret client goals and offers into content angles that actually convert

Partner with Account Managers to maintain creative clarity without bending to weak client preferences

Reduce revisions, confusion, and last-minute changes through strong upfront direction

Concept creative with conversion and performance in mind

Understand what makes content work beyond aesthetics (hooks, desire, proof, CTA moments)

Review performance signals and adjust creative direction accordingly

Collaborate with strategy and analytics teams without being a media buyer

Qualification

Creative directionContent strategyCampaign conceptingPlatform intelligencePerformance awarenessCultural relevanceClient managementStrategic thinkingCollaboration