HEYTEA · 1 day ago
Public Relations Manager
HEYTEA is seeking a Public Relations Manager to develop and manage relationships with key media and external partners. The role involves acting as the primary point of contact for media communications and planning PR initiatives aligned with brand campaigns and product launches.
Responsibilities
Develop and manage relationships with key media, editors, journalists, and relevant external partners
Act as a primary point of contact for media communications, including pitching stories, coordinating interviews, and handling media inquiries
Proactively identify and expand PR resources, including media, platforms, and potential collaboration opportunities
Plan and execute PR initiatives aligned with brand campaigns, product launches, and key business milestones
Monitor media coverage and industry trends, providing insights and recommendations to internal stakeholders
Collaborate closely with internal teams to ensure consistent and effective brand messaging across all external communications
Support bilingual (Chinese & English) PR materials, including press releases, media briefs, and presentations
Qualification
Required
5+ years of experience in public relations, communications, or related roles, preferably within F&B, consumer goods, lifestyle, or retail industries
Strong media relations experience with a proven ability to build and maintain external networks
Excellent communication and interpersonal skills; confident in engaging with media and external partners
Fluent in both Chinese and English, with strong written and verbal communication skills
Highly proactive, well-organized, and comfortable working in a fast-paced environment
A team player with strong execution skills and a positive, professional attitude
Company
HEYTEA
HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea.
Funding
Current Stage
Late StageTotal Funding
$595.15MKey Investors
Longzhu CapitalIDG Capital
2021-07-14Series D· $500M
2020-03-23Series D
2020-03-03Secondary Market· $1.5M
Recent News
2025-12-29
2025-12-12
Media Outreach
2025-11-23
Company data provided by crunchbase