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Inside Higher Ed · 6 days ago

Chief of Strategic Marketing and Enrollment Communications Manager

Columbus, OH

Full-time

Onsite

Director/Executive

$130K/yr - $169K/yr

10+ years exp

The Ohio State University is seeking a Chief of Strategic Marketing and Enrollment Communications Manager to elevate the visibility and enrollment outcomes of its College of Nursing. This role involves leading integrated enrollment management strategies and overseeing marketing and communications efforts to attract high-quality applicants and support the college's mission.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

Provide vision and strategy for student recruitment, admissions, enrollment and retention, developing an enrollment plan for the college

Create a cohesive student experience – from exploration to graduation and beyond

Develop and monitor metrics to assess enrollment funnel health, marketing ROI, and student success

Develop and implement a marketing and communications strategy and plan that aligns with the strategic goals and priorities of the college and supports the strategic imperatives of the university

Create messaging platforms that differentiate the college from its peers

Strengthen the college’s reputation and visibility through rankings, peer recognition, and storytelling around impactful outcomes, leveraging modern marketing and communications practices

Partner across the college to garner support for enrollment goals with academic and fundraising priorities

Manage budgets, vendor relationships, and resource allocation

Inspire and mentor cross-functional teams to foster collaboration and professional growth

Support cultural impact and efforts across the college

Provide counsel to the dean relative to executive communications

Ensure consistent, inclusive, and compelling communications across audiences

Qualification

Enrollment managementMarketing strategyLeadershipData analysisProject managementCommunicationsDigital storytellingHealth care marketingBudget management