Grey Desk India ยท 1 day ago
ASO Growth Specialist - iOS
United States
Part-time
Remote
Mid LevelGrey Desk India is dedicated to creating innovative iOS applications that enhance user experiences and drive business growth. They are seeking a highly skilled Growth Specialist to lead monetization efforts for their iOS app, focusing on optimizing app monetization, increasing download rates, and managing app store optimization.
Information Technology & Services
Hiring Manager
Neha Patel
Responsibilities
Develop and implement monetization strategies to increase app revenue through better subscription options, competitive pricing, and attractive offers
Analyze and optimize pricing strategies to maximize user acquisition and retention
Create and execute plans to reduce churn rate and enhance user retention through targeted initiatives and engagement tactics
Leverage experience with Apple Search Ads to drive user acquisition and growth
Plan, launch and optimize multi-channel UA campaigns across Apple Ads (earlierApple Search Ads), Meta, Google, TikTok and DSPs, using data-driven insights to scale apps and games efficiently
Deliver growth and performance audits; evaluating acquisition funnels, store conversion, creative performance, audience strategy, and retention metrics to identify high-impact growth opportunities
Conduct UI/UX experiments to improve user experience and engagement, making data-driven decisions to enhance the app's interface and usability
Collaborate with cross-functional teams including product, marketing, and engineering to align growth strategies with overall business goals
Monitor key performance indicators (KPIs) and provide regular reports on app performance, user engagement, and revenue metrics
Stay up to date with industry trends, competitor strategies, and emerging technologies to ensure the app remains competitive in the iOS market
Manage app store optimization (ASO) efforts, ensuring proper handling of app metadata to improve visibility and downloads
Utilize analytics tools to track app performance and make data-driven decisions for continuous improvement
Act as the owner of the application, taking responsibility for its growth, performance, and overall success
Qualification
Required
Proven experience in monetizing iOS applications, with a strong understanding of subscription models, pricing strategies, and user engagement tactics
Demonstrated experience in reducing churn rate and improving user retention
In-depth knowledge of the US iOS market and user behavior
Proficiency in using Apple Search Ads to drive app growth and user acquisition
Strong background in UI/UX design and experimentation, with a track record of successful UI improvements
Experience in app store optimization (ASO) and managing app metadata for better visibility and downloads
Proficiency with analytics tools such as Google Analytics, Firebase, Mix panel, or similar platforms
Excellent analytical skills and the ability to make data-driven decisions
Strong project management skills and the ability to manage multiple initiatives simultaneously
Experience working with large-scale iOS applications in the App Store
Excellent communication and collaboration skills
Company
Grey Desk India
GREY DESK is a proven custom software development company. We are experts in delivering top-level applications to our users.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase