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Bozzuto · 1 day ago

Senior Director of Marketing

Los Angeles, CA

Full-time

Hybrid

Director/Executive

$160K/yr - $225K/yr

8+ years exp

Bozzuto is a nationwide, experience-focused real estate company committed to exceeding expectations. They are seeking a dynamic and strategic Senior Director of Performance Marketing to lead and drive marketing initiatives for their expanding portfolio on the west coast, focusing on customer acquisition and retention goals.

ConstructionProperty ManagementReal Estate

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Develop and execute impactful marketing strategies that drive lead generation and contribute to the creation of extraordinary experiences to support customer acquisition and retention goals

Collaborate with operations teams to implement marketing strategies that position the community as a sought-after destination for people seeking engaging and enriching living experiences

Produce and deliver comprehensive, timely marketing performance reports to external and internal stakeholders that clearly communicate marketing effectiveness, performance benchmarks, and opportunities

Leverage deep market knowledge to differentiate the community and Bozzuto from competitors, ensuring both reputation and customer experiences set us apart in the marketplace

Guide the agency selection process and provide creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that distinguish each property from competitors

Ensure brand consistency by overseeing the creation and upkeep of brand standards across all marketing channels, ensuring consistency of messaging, design and tone across property websites, social media, advertising and all other marketing materials

Analyze data to effectively understand performance and use findings to drive optimization, identify emerging trends and adjust strategies to improve results. Evaluate return on marketing investment (ROMI) to ensure marketing spend is both effective and efficient

Support the development and activation of Bozzuto-wide global initiatives, contributing to the growth and success of the broader organization

Build, mentor and lead a high-performing team of marketing professionals while fostering a culture of creativity, collaboration and continuous improvement

Contribute to business development growth through providing strategic insights, pitching for new business, and building market trust

Qualification

Marketing StrategyPerformance MarketingData AnalysisTeam LeadershipGoogle AnalyticsCRM ReportingEmail MarketingSocial MediaBudget ManagementCreative Problem-SolvingCommunication SkillsTime ManagementAttention to Detail

Required

Bachelor's degree in Marketing, Business, or related field

8+ years of progressive marketing experience, with at least 3 years in a leadership role

Ability to manage working remotely while being able to travel within the markets of west coast and mid-west

Expertise in managing and mentoring high-performing teams

Comfortable in fast-paced, high-growth environments

Previous experience with a working understanding of: paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites

Strong analytical mindset with a creative edge

Excellent communication skills, with a strong ability to articulate ideas both in writing and through presentations

Experience managing budgets and external vendors/agencies

Proven success in managing multiple projects with tight deadlines

Creative problem-solving skills and critical thinking skills

Time management, organization and attention to detail

Eager to contribute to a large, collaborative team while also thriving as a self-sufficient, proactive individual

This is a remote role with business travel to properties required

Preferred

Previous marketing experience in the multifamily real estate industry in the southern California and northern California markets

Benefits

Health & wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.

Paid leave. We provide 20 days of paid time off plus holidays.

Retirement planning. We offer a 401k program with a company match.

Tuition reimbursement. Plus, many other programs to support career development and growth.

Company

Bozzuto

Glassdoor4.1

Bozzuto operates as a real estate development and construction company.

Founded in 1988

Greenbelt, Maryland, USA

1001-5000 employees

https://www.bozzuto.com/

H1B Sponsorship

Bozzuto has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (4)

2023 (2)

2021 (1)

2020 (1)