University of Michigan · 1 day ago
Web Marketing Specialist
Ann Arbor, MI
Full-time
Hybrid
Mid Level
$68K/yr - $75K/yr
3+ years expThe University of Michigan is a top public research institution seeking an experienced Web Marketing Specialist to join the School of Kinesiology's marketing and communications team. The role focuses on the development and maintenance of the school's public website and intranet, ensuring digital accessibility and effective content management.
E-LearningEducationHigher EducationUniversities
Responsibilities
Partner with web development contractors to build and maintain the school's refreshed public website, including an AI-powered chatbot
Collaborate with marcom and internal stakeholders to keep content current, engaging, and useful to key audiences
Monitor and optimize SEO, AEO, and GEO; adjust content, keywords, and site structure as needed
Track and analyze GA4 data to guide content and optimization strategies
Maintain the digital directory and events page
Partner with web development contractors to plan, build, and maintain the school's refreshed internal intranet
Create and maintain a school "standard practice guide" microsite
Keep intranet content current, relevant, and easy to find; gather and act on UX feedback
Implement and maintain an AI-powered intranet chatbot
Serve as the school's digital accessibility liaison and participate in campus-wide committees
Lead web accessibility initiatives and ensure websites meet U-M accessibility standards
Lead transition of photo/video storage to the university's Digital Asset Collaborative (DAC)
Hire, train, and manage student workers to manage metadata and uploads
Maintain the school's DAC, troubleshoot issues, and train faculty/staff on proper use
Qualification
Required
Bachelor's degree, preferably in marketing, communications, design, information (UX research and design), or related field
Minimum of 3 years of professional experience creating, managing, and implementing website content strategies
Minimum of 3 years of front-end website development, including user experience (UX)
Proficiency in Drupal and basic HTML/CSS
Proficiency in Google Analytics 4 (GA4)
Proficiency in search engine optimization (SEO) and answer engine optimization (AEO) or generative engine optimization (GEO)
Demonstrated interest in and experience with artificial intelligence (AI) tools
Benefits
Generous time off
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Company
University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving, and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
10001+ employees
H1B Sponsorship
University of Michigan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (662)
2024 (594)
2023 (787)
2022 (473)
2021 (411)
2020 (324)
Funding
Current Stage
Late StageTotal Funding
$359.75MKey Investors
Michigan Economic Development CorporationNational Institutes of HealthBreakthrough T1D
2025-07-17Grant· $1M
2025-06-07Grant· $1.17M
2025-04-23Grant
Leadership Team
Greg McGuire
Managing Director, Mcity
Robert Goodspeed
Chair, Urban and Regional Planning Program
Recent News
2025-12-19
IEEE Spectrum
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