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Payabli · 5 days ago

Events Marketing Manager

United States

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Payabli is a Miami-based fintech company specializing in embedded payments infrastructure for vertical SaaS platforms. They are seeking an experienced Events Marketing Manager to own and execute a comprehensive events strategy, managing industry conferences, trade shows, and partner events to enhance customer engagement and drive pipeline.

Developer APIsFinancial ServicesFinTechPaymentsSoftware

Responsibilities

Own and execute Payabli's annual events calendar, including industry conferences, trade shows, partner events, sponsored speaking engagements and proprietary hosted experiences

Develop event strategies aligned with marketing goals, identifying the right mix of third-party and first-party events to maximize brand visibility and pipeline generation

Manage all event logistics from start to finish, including venue selection, vendor management, speaker coordination, attendee experience design, and post-event follow-up

Research, evaluate, and recommend which industry conferences and trade shows Payabli should sponsor or attend based on target audience alignment and ROI potential

Collaborate with sales leadership to develop pre-show prospecting plans that identify key targets and coordinate booth strategy to maximize qualified conversations

Design engaging booth experiences and coordinate all logistics including booth design, collateral, demos, and staffing schedules

Implement post-show follow-up strategies that ensure timely lead qualification and sales handoff

Plan and manage Payabli's annual customer conference, creating an elevated experience that showcases our platform, celebrates customer success, and drives community building

Organize and execute quarterly hosted dinners and executive roundtables with key prospects and customers in target markets

Develop content programming for hosted events, including panel discussions, keynote presentations, and networking opportunities that deliver value to attendees

Track and report on event performance metrics including attendance, lead generation, pipeline influence, and ROI to continuously optimize event strategy

Partner closely with sales, product, and customer success teams to ensure events support broader business objectives and create seamless attendee experiences

Manage event budget allocation across all activities, negotiating vendor contracts and ensuring cost-effective execution

Create comprehensive post-event materials including attendee surveys, follow-up communications, and social media content to extend event impact

Qualification

B2B events marketingEvent management platformsProject managementVendor negotiationEvent budget managementCreative event experiencesRelationship managementAccount-based marketingSales collaboration