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Payabli · 2 days ago

Demand Generation Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Payabli is a Miami-based fintech company specializing in embedded payments infrastructure for vertical SaaS platforms. They are seeking a strategic and results-driven Demand Generation Manager to design and execute integrated marketing campaigns that generate qualified leads and demonstrate clear ROI.

Developer APIsFinancial ServicesFinTechPaymentsSoftware

Responsibilities

Drive pipeline growth by designing and executing integrated demand and lead generation campaigns across paid media, content marketing, email, webinars, and digital channels

Develop multi-touch campaign strategies that move prospects from awareness through consideration to sales-qualified opportunities

Create compelling campaign messaging and offers that resonate with vertical SaaS founders, product leaders, and finance executives

Test and optimize campaign tactics continuously to improve performance and cost-efficiency

Own and manage paid advertising channels including LinkedIn Campaign Manager, Google Ads, and programmatic display to reach target audiences at scale

Develop audience segmentation strategies and precise targeting parameters based on industry verticals, company size, job titles, and buying intent signals

Test and evaluate emerging paid channels (Reddit Ads, Capterra, G2, industry-specific platforms) to identify new opportunities for efficient prospect acquisition

Monitor campaign performance using Google Analytics, platform analytics, and attribution tools to optimize spend allocation and improve ROI

Manage monthly paid media budgets, conducting regular A/B tests on ad creative, messaging, landing pages, and audience targeting to maximize conversion rates

Implement and refine lead scoring models in collaboration with sales to ensure marketing passes high-quality opportunities

Build and manage nurture programs that educate prospects on embedded payments value and keep Payabli top-of-mind

Optimize conversion rates at each funnel stage, identifying bottlenecks and implementing improvements to accelerate pipeline velocity

Establish clear lead qualification criteria and SLAs with sales to ensure seamless handoffs and accountability

Develop and execute targeted omni-channel ABM campaigns for high-value vertical SaaS prospects in priority vertical SaaS industries like hoa, property management, legal tech, and field services, healthcare, and more

Create personalized content and coordinated touchpoints across multiple channels to engage key decision-makers at target accounts

Collaborate with sales on account selection, messaging strategy, and outreach sequencing to maximize engagement

Track account progression and campaign influence to demonstrate ABM impact on pipeline and revenue

Own demand generation metrics including lead volume, conversion rates, cost per lead, pipeline contribution, and marketing-sourced revenue

Build dashboards and regular reporting that provide visibility into campaign performance and marketing ROI

Conduct win/loss analysis and attribution modeling to understand what drives prospect conversion

Use data insights to allocate budget effectively and make recommendations for program optimization

Manage marketing automation platform (HubSpot) to execute campaigns and track lead behavior

Implement tracking and attribution to connect marketing activities to revenue outcomes

Partner with sales operations on CRM hygiene, data management, and closed-loop reporting

Stay current on demand generation best practices, tools, and tactics in B2B SaaS marketing

Qualification

B2B demand generationHubSpotLinkedIn Campaign ManagerGoogle AdsCampaign analyticsConversion optimizationAccount-based marketingProject managementCross-functional collaborationStrategic thinking