Launch Potato · 1 day ago
Senior UX Designer
United States
Full-time
Remote
Senior Level, Lead/Staff
$150K/yr - $180K/yr
8+ years expLaunch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz and OnlyInYourState. The Senior UX Designer will drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences across Launch Potato web properties.
Marketing & Advertising
Responsibilities
Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
Propose and implement design process improvements that enhance experimentation velocity and design scalability
Qualification
Required
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
Hands-on experience collaborating with developers and executing A/B tests for CRO
Excellent communicator with the ability to present design rationale across technical and non-technical audiences
Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties
Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
Propose and implement design process improvements that enhance experimentation velocity and design scalability
Performance-Minded: Designs with a CRO-first lens, balancing business goals with user needs to drive measurable outcomes
Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
Initiative-Driven: Doesn't wait for direction—identifies design gaps and proactively proposes and executes UX solutions
Clear Communicator: Effectively tailors communication to different audiences—whether engineers, PMs, or stakeholders—ensuring alignment and clarity
Collaborative: Thrives in cross-functional environments, building productive relationships across design, product, and engineering teams
Mentorship-Oriented: Shares expertise, coaches peers, and helps foster a high-performance UX culture
Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly
Benefits
Profit-sharing bonus
Competitive benefits
Company
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Van Horn
CTO / Founder
Apurva Shah
Chief Financial Officer
Company data provided by crunchbase