上海秀群信息技术有限公司 Cherish · 1 day ago
Paid Marketing Specialist (Google Ads Focus)
San Jose, CA
Full-time
Hybrid
Mid Level
3+ years expCherish is a technology company based in San Jose, seeking a data-driven Paid Marketing Specialist focused on Google Ads. The role involves managing and optimizing Google Ads campaigns, analyzing data for ROI, and collaborating with global teams to maximize ad spend efficiency.
Translation & Localization
Responsibilities
Google Ads Management (Core Focus): Plan, execute, and optimize Google Ads (Search, Display, Shopping) campaigns. You must have hands-on experience adjusting bids, keywords, and audiences to lower CPC/CPA
Multi-Channel Strategy: Manage paid campaigns across Facebook, Instagram, and Pinterest, ensuring a cohesive strategy across all platforms
Data Analysis & ROI Optimization: Monitor real-time performance metrics (CTR, CPC, ROAS). Interpret data to make immediate adjustments that reduce wasteful spend and maximize returns
A/B Testing: Conduct rigorous testing on ad creatives, copy, and landing pages to continuously improve conversion rates
Reporting: Analyze campaign data to provide actionable insights and regular performance reports to stakeholders
Budget Management: Strategically allocate budgets to high-performing channels and campaigns
Qualification
Required
Bachelor's degree in Marketing, Data Analytics, Business, or related field
3+ years of proven experience in paid media advertising
Must be currently based in the San Francisco Bay Area (San Jose preferred) and able to work from the San Jose office 3 days a week
Expert-level proficiency in Google Ads Manager is required
Proficiency in Facebook Ads Manager and Google Analytics (GA4)
Strong Excel/Data analysis skills
Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously
Preferred
Bilingual proficiency in Mandarin and English is highly preferred (due to close collaboration with our global offices)
Experience in the Fashion, Retail, or Consumer Electronics industries
Agency background is a plus
Benefits
401(k) Matching
Health Insurance
Paid Time Off (PTO)
Flexible Hybrid Work Schedule (2 days WFH)
Opportunity for advancement in a global company
Company
上海秀群信息技术有限公司 Cherish
依托于传统技术公司，孵化出本地化业务。 服务于全球市值最高的互联网公司之一。 创始人和管理团队均来自于500强公司和知名媒体。 团队主要成员来自中国大陆、香港、台湾和东南亚等国家和地区。
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase