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Cox Media Group · 2 months ago

Digital Media Strategist (Orlando Radio)

Orlando, FL, US, 32804

Full-time

Onsite

Mid Level

Cox Media Group is an industry-leading media company with unparalleled brands and exceptional team members. They are seeking a Digital Media Strategist to work with the sales team in growing digital revenue by conducting customer needs analysis and presenting client-facing solutions.

AdvertisingMedia and EntertainmentNewsSocial Media

Responsibilities

Attending client needs assessment meetings with sales team to uncover client’s goals

Build strategic recommendations and proposals that align with clients’ goals

Present digital recommendations and strategies with our local market sales team to clients

Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities

Complete appropriate insertion order details for all digital campaigns that are sold

Partner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments

Consult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions’ suite of digital marketing products

Collaborate regularly with CMG Local Solutions team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts

Qualification

Digital advertising expertiseProgrammatic buyingSales presentation skillsSEO/CROLead generationAnalytical skillsCustomer centricityConsultative approachTech-savvy

Required

Results oriented individual who strategically pursues business with energy and drive

The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business

Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends

Tech-savvy with solid computer skills is a must

Must be available for occasional overnight travel as required

Valid US driver's license and clean driving record with reliable transportation