Stockman Wealth Management · 1 day ago
MARKETING OFFICER
Stockman of Montana is a financial institution seeking a Marketing Officer to direct and implement marketing efforts for their bank markets and business lines. The role involves developing advertising strategies, managing social media, and coordinating promotional campaigns to enhance community relations and brand exposure.
Investment Management
Responsibilities
Responsible for directing and implementing marketing efforts for the bank markets and business lines of Stockman Financial Corp
Provide direction and work with individual branches (i.e. Branch President and Management Team) to implement market-specific advertising
Identify opportunities, define objectives, devise plan, identify targets, select mediums and establish budget
Coordinate, develop, and distribute materials and ads as part of the strategy
Obtain insight from key contacts in markets to assist with plan development
Communicate plans to key contacts in markets to make them aware of all marketing activities (campaigns, sponsorships, advertising, events, social media, etc.)
Coordinate scheduling and placement of all media (print, radio, digital, TV)
Write and distribute press releases for new hires, promotions, etc
Write social media posts
Maintain positive working relations with third-party vendors (newspapers, radio stations, printers, specialty companies) to coordinate projects
Negotiate sponsorship and event commitments to maximize exposure for Stockman Bank. This includes contracts with third parties and event coordination with offices
Planning, writing and placement of sponsorship/event press releases and social media posts
Serve as the resource and liaison to communicate marketing and advertising efforts at the corporate level as well as between branches
Oversee the expenses for all marketing-related projects
Assist in determining, ordering and maintaining supplies for promotional items
Schedule and coordinate the development and execution of Stockman social media posts with Digital Marketing Officer
Other special projects as assigned
Qualification
Required
Strong commitment to providing exceptional customer service
Strong writing communication and organizational skills
Must be able to work independently and to prioritize multiple tasks
Strong attention to detail, problem solving skills, and project management skills
Bachelors Degree in business, marketing or related field
Familiarity with Microsoft Office (Outlook, Word, Excel, PowerPoint)
1-2 years of marketing/sales experience
Preferred
Minimum of two years previous banking experience. A good understanding of products and services available
Previous experience with advertising design software
Previous experience working with media and placing advertising