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Confido Health · 1 day ago

Head of Performance Marketing

New York, United States

Full-time

Onsite

Mid, Senior Level

4+ years exp

Confido Health is transforming healthcare administration through AI-powered automation, and they are seeking a hands-on Performance Marketing Lead to own their paid growth engine end-to-end. The role involves managing paid acquisition channels, optimizing conversion funnels, and collaborating cross-functionally to improve lead quality and pipeline contribution.

Artificial Intelligence (AI)Health CareMachine LearningWellness

Hiring Manager

Garima .

Responsibilities

Own and operate Paid Search, Paid Social (LinkedIn, Meta) end-to-end

Manage budgets, bidding, targeting, creatives, and experiments

Build and iterate on healthcare-specific keyword strategies (non-trivial intent)

Continuously improve CPL → SQL → Revenue conversion

Own landing pages (copy, structure, conversion flows)

Design and run A/B tests on headlines, CTAs, form flows, and messaging

Work with product & sales to reflect real objections and use cases in messaging

Set up and maintain clean attribution (HubSpot, GA, ad platforms)

Report weekly on:

Spend, CPL, SQL rate, pipeline, CAC

What’s working, what’s not, and why

Tie ad performance to downstream sales outcomes (not vanity metrics)

Build a clear experimentation roadmap (channels, creatives, offers)

Explore new paid channels or formats as appropriate (YouTube, display, retargeting)

Translate sales learnings and call insights into new ad angles

Work closely with Sales & Leadership to:

Align ICP and targeting

Improve lead quality

Iterate on positioning

Partner with design/content as needed (or do it yourself early on)

Qualification

Performance marketingGoogle SearchPaid social channelsLanding page optimizationB2B SaaS experienceAnalytics skillsHubSpot experienceHealthcare experienceStartup experienceCreative skills