PM, Demand Gen & Customer Acquisition jobs in United States
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Comcast · 1 day ago

PM, Demand Gen & Customer Acquisition

Comcast is a leader in the TV advertising industry, striving to connect brands with their audiences through advanced data and technology. The company is seeking an experienced Product Manager to drive the product strategy and enhancements of their enterprise CRM platform and marketing tech suite, working closely with various business stakeholders and software engineers using agile methodologies.

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Responsibilities

Collaborate with a broad stakeholder matrix (CX, Marketing, Planning, Yield, Sales – enterprise/market retail/inside, Sales Ops, Campaign Management, Customer Success, Bus Ops) to gather requirements, uncover underlying needs, prioritize features, and secure buy-in
Analyze enhancement requests for business value, conduct capability gap analysis, and defend prioritization decisions with data-driven insights
Manage assigned system feature enhancements throughout the agile development process, including planning, writing and refining business requirements, testing, and business release
Author clear, detailed, and unambiguous requirements, user stories, processes, and workflows that enable engineering teams to deliver high-quality solutions on time and within budget
Work within Scaled Agile (SAFe) and agile frameworks to manage epics, features, backlog grooming, sprint planning, and release management
Coordinate and lead user-acceptance testing (UAT): develop testing plans, prepare testers, track defects, and ensure timely resolution
Assist the project management organization with status updates and risk assessments
Concisely communicates trends, opportunities and risks, develop and defend POV for product features/benefits
Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable)
Regular, consistent, and punctual attendance; ability to work nights, weekends, variable schedules, and overtime as necessary. Up to 25% travel may be required
Other duties and responsibilities as assigned

Qualification

Product ManagementSalesforce PlatformAgile DevelopmentCustomer Relationship ManagementCross-Functional CollaborationTechnical Requirements TranslationScaled Agile Framework (SAFe)Technology MarketingProject ManagementProblem-SolvingCommunication Skills

Required

5+ years of product management experience; prior Product Manager or similar role preferred
Experience with agile development methodology
Proficient in writing and presenting business needs and business value that is tailored to the audience, concise, and easily understandable
Knowledge of Salesforce as a CRM system or other industry leading CRM tools and terminology
Effective project management skills to successfully deliver assignments on time
Strong problem-solving skills
Demonstrated ability to translate complex business needs into clear technical requirements and to influence senior stakeholders

Preferred

Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience

Benefits

Best-in-class Benefits

Company

Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.

Funding

Current Stage
Public Company
Total Funding
$4.92B
Key Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M

Leadership Team

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Neil Smit
President and Chief Executive Officer
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Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
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Company data provided by crunchbase