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Oberalp Group · 1 day ago

Marketing Manager

Boulder, CO

Full-time

Onsite

Mid, Senior Level

$85K/yr - $100K/yr

Oberalp Group is a management driven family business that creates high quality technical mountaineering products. The Marketing Manager is responsible for leading the execution of marketing efforts in North America, coordinating various marketing initiatives, and managing the marketing team.

ManufacturingRetailSporting GoodsSports

Culture & Values

Responsibilities

Lead and execute the operations of the Oberalp North America Marketing Department under the guidance of the Sales and Marketing Director

Manage all elements of sales and marketing files, budget execution, documents, and images on company Dropbox account for access by internal and external partners (reps, dealers), with oversight of Sales and Marketing Director

Lead planning and execution of national and regional trade shows. Attend trade shows and present the company product line to dealers, media, and other visitors

Manage the planning and execution of company events, including sales meetings, dealer events, samples sales, and consumer events

Oversee the calendar of national and regional events and schedule adequate staffing among the Oberalp North American team and sales force

Lead all Creative and Digital Marketing efforts for Oberalp North America upholding and aligning with Corporate Identity (CI) guidelines set by each brand

Manage all local Social, affiliate, and trade marketing activities in concert with international brand marketing, local ecommerce, and performance marketing teams

Lead the production and distribution of seasonal product sales and marketing materials – workbooks, sell-sheets, etc. Responsibilities include graphic design, proofing, and print sourcing(if applicable)

Support sales force and public relations (PR) agency with marketing asset needs

Oversee maintenance of the Oberalp North America showroom, including seasonal updates, and samples management

Oversee order entry of sales, marketing, and media product orders

Manage athlete engagement, contracts, and update athletes on all brand initiatives

Manage existing (and forge new) strategic marketing partnerships for our brands

Oversee vendor relationships for sourcing promotional items, in-store visual branding items, and printing needs

Proactively liaise with international brand teams, PR agency, athletes, and other stakeholders on a regular basis to further and track projects and objectives

Manage project-based budgets for the above activities to ensure alignment with overall marketing budget

Manage marketing team members, including hiring, training, and development

Qualification

Marketing ManagementDigital MarketingEvent PlanningGraphic DesignPublic RelationsBudget ManagementStrategic PartnershipsTeam ManagementInterpersonal SkillsCommunication Skills