Apply on Employer Site

Ajmera Infotech Inc. · 1 day ago

Growth Marketing Lead — SaaS

San Jose, CA

Full-time

Hybrid

Senior Level

5+ years exp

Ajmera Infotech Inc. is a U.S.-based technology and product development company providing fractional CRO services to SaaS businesses. They are seeking a Growth Marketing Lead to build and run the acquisition and go-to-market engine for their SaaS clients, focusing on the launch of Assetron.ai.

ConsultingEnterprise ApplicationsInformation TechnologySoftware

Growth Opportunities

Hiring Manager

Abhijit Ajmera

Responsibilities

Develop the GTM strategy for Assetron.ai’s initial launch and early growth, as part of Ajmera Infotech’s fractional CRO services

Define ideal customer profiles (ICPs) and personas (e.g., IT admins, operations leaders, finance/asset owners, MSPs)

Create a messaging and positioning framework that clearly articulates the value of Assetron.ai and other SaaS offerings supported by Ajmera Infotech Inc

Analyze competitors and adjacent tools to identify differentiators and opportunities

Lead the creation and launch of the marketing website for Assetron.ai (and future SaaS products as needed)

Own copywriting for homepage, product pages, feature pages, pricing, and vertical-focused pages

Design and test conversion-focused landing pages for specific campaigns and audiences

Ensure clear, frictionless paths to demo requests, free trials, and signups

Design and execute full-funnel acquisition strategies, including:

SEO and content marketing

Paid search (e.g., Google Ads)

Paid social (e.g., LinkedIn, Meta)

Retargeting campaigns

Email marketing and marketing automation

Partnership and referral programs (e.g., MSPs, IT consultants, marketplace listings)

Plan, launch, and optimize campaigns around product launch, new features, and industry-specific solutions

Develop Assetron.ai’s thought leadership and educational content , such as:

Blog posts, guides, and how-tos

Industry/role-specific solution pages

Comparison pages against incumbent tools

Simple case studies and customer stories (as they become available)

Work with product and technical teams at Ajmera Infotech Inc. to ensure the market narrative aligns with product capabilities and roadmap

Design and implement email nurture flows for leads, trials, and new customers

Build communication journeys that support:

Onboarding, activation, and product adoption

Trial-to-paid conversion

Ongoing engagement and upsell opportunities where appropriate

Collaborate with product and customer-facing teams to ensure onboarding experience and messaging are consistent and effective

Set up and manage analytics and tracking , including:

Google Analytics (GA4) or equivalent

Funnel and event tracking

Basic attribution and campaign performance reporting

Design and run A/B tests across landing pages, ads, and email campaigns

Own and regularly report on key growth metrics (traffic, conversion rates, CAC, trial-to-paid conversion, early retention indicators)

Over time, apply successful frameworks and playbooks to other SaaS or technology products supported by Ajmera Infotech Inc

Collaborate with leadership to standardize GTM and growth processes that can be reused across engagements as part of Ajmera’s fractional CRO and growth services

Qualification

Growth MarketingB2B SaaS ExperienceAcquisition StrategyAnalytics ToolsEmail MarketingSEO Content StrategyCopywritingExperimentationAI ToolsCollaboration

Required

5–10+ years of experience in B2B SaaS in one or more of the following roles: Growth Marketing, Performance/Demand Generation, Product Marketing with strong acquisition emphasis

Proven experience owning or significantly driving acquisition for a SaaS product (preferably zero-to-one or early-stage)

Ability to write strong, clear, conversion-focused marketing copy for technical and business audiences

Hands-on experience with building/working with marketing sites and landing pages (e.g., Webflow, Wix, WordPress, or through collaboration with front-end developers)

Hands-on experience with setting up and optimizing paid campaigns

Hands-on experience using analytics tools and making decisions from data

Strong comfort working closely with product, engineering, and leadership teams

Track record of designing experiments, learning quickly from results, and iterating

Enthusiastic about using modern AI tools (LLMs, AI-assisted writing, image/video generation, marketing automation, analytics copilots) as a core part of your day-to-day workflow, while maintaining strong human judgment and brand consistency