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Puffy · 1 week ago

UX/UI Designer 'AI-Powered' (On-site in Dubai)

MENA

Full-time

Onsite

Mid Level

3+ years exp

Puffy is seeking an innovative UX/UI Designer to join their dynamic team focused on AI-powered e-commerce design. The role involves embedding an AI-first methodology into design execution, utilizing advanced generative AI tools to create exceptional user experiences that drive customer conversion.

E-CommerceHome Decor

Responsibilities

Embed an AI-first methodology into daily design execution, using advanced generative AI tools to design exceptional user experiences that accelerate creative output and drive customer conversion

Research, test, and integrate new AI design tools to keep our creative process at the industry's cutting edge

Ship more high-impact design experiments in your first year than most UX/UI designers ship in three

Design systems that touch every customer touchpoint—product pages, checkout flows, conversational commerce, personalization modules

Become fluent in the entire GenAI design stack—Figma AI, Nano Banana, Vertex AI, Midjourney—and use them in production workflows daily

Research and champion emerging tools, keeping our practice at the industry's cutting edge

Collaborate with Growth and Engineering teams to execute experiments and translate data-driven insights into tangible design improvements

Qualification

Figma proficiencyGenAI design toolsE-commerce design experienceAI integrationUX patterns for AIA/B testingSEO principlesCommunication

Required

3-5 years of experience in web design: Preferably from an e-commerce background

A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows

Expert Figma proficiency: Including components, variables, and Dev Mode

Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes

A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process

Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules

Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly