Refer.IO ยท 1 month ago
Senior Strategist, Community-Led Growth (B2B Sector)
United States
Full-time
Remote
Senior LevelRefer.IO is a high-touch, high-tech organization focused on building strategic relationships for growth. They are seeking an experienced leader to take ownership of community-led demand generation targeting mid-sized B2B companies, with a focus on creating meaningful experiences and establishing thought leadership in the AI space.
Human Resources
Responsibilities
Defining and Executing the strategy for identifying and inviting high-value B2B leaders into targeted roundtable events
Leading and Moderating high-level group discussions with VPs of Sales, Marketing, and Operations on topics like AI for lead generation, sales automation, and customer success
Building and Nurturing a proprietary, niche community of B2B leaders, ensuring sustained engagement and value delivery
Designing and Implementing the post-event engagement workflows and strategic follow-up touchpoints
Mentoring and Collaborating on authentic outreach strategies that spark genuine conversation and move beyond mass-market spam
Shaping long-term engagement workflows and strategic partnerships
Conducting high-profile pre-calls, interviews, and podcast-style sessions with standout voices in the B2B space, positioning AI4Teams as a market leader
Qualification
Required
Mastered the B2B landscape
Built pipelines and closed deals
Experience in community-led demand generation targeting mid-sized B2B companies (50-500 employees)
Ability to define and execute strategy for identifying and inviting high-value B2B leaders into targeted roundtable events
Experience leading and moderating high-level group discussions with VPs of Sales, Marketing, and Operations
Ability to build and nurture a proprietary, niche community of B2B leaders
Experience designing and implementing post-event engagement workflows and strategic follow-up touchpoints
Ability to mentor and collaborate on authentic outreach strategies
Experience shaping long-term engagement workflows and strategic partnerships
Ability to conduct high-profile pre-calls, interviews, and podcast-style sessions with standout voices in the B2B space
Proven track record of building successful, non-traditional growth motions
Expert facilitation skills for leading complex, high-stakes conversations
High-autonomy operation skills requiring minimal oversight
Intellectual curiosity about the B2B technology landscape and AI
Benefits
High-Impact Compensation
Full Autonomy
Mastery and Leadership
Executive Mentorship
Shaping the Future
Company
Refer.IO
Refer.IO strives to help job seekers find and apply for positions that are relevant to their interests and skillsets.
Founded in 2016
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Ryan Kay
CEO
Company data provided by crunchbase