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Puffy · 1 day ago

Head of Data Infrastructure & Analytics (Fully Remote)

United States

Full-time

Remote

Director/Executive

$200K/yr - $255K/yr

7+ years exp

Puffy is a leading D2C company seeking a Head of Data Infrastructure & Analytics to architect the analytics foundation for strategic decision-making. The role involves managing data reliability and leading a team to build robust data systems that support high-stakes e-commerce operations.

E-CommerceHome Decor

Responsibilities

Audit existing tracking setup (GA4, GTM, Shopify, Klaviyo, ad platforms) and fix every configuration error

Build automated validation systems that catch bugs before humans see them

Implement pre-leadership QA processes with hard gates (reports don't go out until they pass)

Create monitoring and alerting: know within minutes when tracking breaks, not days later

Design and maintain server-side tracking implementation for attribution accuracy

Architect data pipelines that handle $2M+ monthly ad spend tracking without errors

Own end-to-end data flow: website events → collection → transformation → warehouse → reporting

Establish technical standards: "Here's how we ALWAYS configure X" documentation

Build the QA checklist: specific validation steps before any report reaches the CEO

Implement data observability: automated anomaly detection, metric health dashboards

Create runbooks: when X breaks, here's exactly how to fix it in under 2 hours

Enforce zero-tolerance culture: accuracy over speed, every time

Manage existing Analytics Manager + 2 Data Specialists with focus on quality over quantity

Train team on proper setup procedures and validation protocols

Say "no" to ad-hoc requests that compromise data quality

Build scalable processes: solve problems once, systematically

Drive server-side tracking migration for cookie-less future

Implement advanced attribution models for multi-channel $24M+ annual ad spend

Scale analytics infrastructure for international expansion

Qualification

GA4GTMData pipeline architectureData quality systemsSQLPythonData observabilityETL/ELTCross-functional influenceProcess-drivenTeam leadership

Required

7+ years in digital analytics with proven track record of owning data quality in high-stakes B2C environments

Expert-level knowledge: GA4, GTM, server-side tracking, data pipeline architecture, e-commerce tracking

Can diagnose and fix tracking setup errors across the entire stack - you don't just identify problems, you solve them

Strong technical skills: SQL expert (can write complex queries in your sleep), Python or R proficiency for data validation

Data engineering knowledge: Understand ETL/ELT, data warehousing, API integrations, event-driven architecture

Experience building data quality systems: Automated validation checks, data observability, monitoring frameworks

Proven team leadership: Can manage 3+ person analytics team with focus on quality and growth

Can explain technical issues to non-technical executives without dumbing it down or over-complicating

Enforce standards: Your team knows accuracy is non-negotiable

Cross-functional influence: Work with engineering, marketing, and product to fix data at the source

You're a builder, not a presenter: More excited about architecting systems than making slides

Zero-bug mentality: You take it personally when bad data gets through

Process-driven: You document, systematize, and scale solutions

Comfortable saying no: Protect data quality even when it's politically inconvenient

Firefighter turned fire-preventer: You've dealt with data disasters and built systems to prevent them

Preferred

Experience with data observability tools (Monte Carlo, Great Expectations, dbt tests)

Background in analytics engineering or data reliability engineering

Track record in high-growth e-commerce (sleep, wellness, DTC)

Experience with attribution modeling for multi-channel marketing

Built data quality systems that scaled internationally

Benefits

Monthly performance bonuses (up to 25%)

The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats

'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions

Comprehensive medical, dental, and vision insurance

Generous Paid Time Off (PTO) + Public holidays

AI First organization with access to AI-native tool stack

Remote First: Work from the comfort of your home office

Learning & development opportunities

International team collaboration (14+ nationalities)