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Puffy · 1 week ago

Head of Business Development - Publisher & Affiliate Partnerships (Remote)

United States

Full-time

Remote

Senior Level

$100K/yr - $130K/yr

5+ years exp

Puffy is one of the top 5 mattress brands in the US, seeking a partnership strategist to drive significant revenue growth through premium editorial placements and strategic affiliate relationships. The role involves establishing and scaling partnerships with major publishers to generate measurable revenue and optimize performance metrics.

E-CommerceHome Decor

Responsibilities

You'll establish and scale performance-driven partnerships with tier-1 publishers, content sites, and affiliate networks—turning editorial relationships into measurable revenue while maintaining our 3:1 ROAS constraint

You'll structure deals with Forbes, CNET, Sleep Foundation, and Wirecutter/NYT that generate millions in attributable revenue

You'll negotiate terms, optimize attribution models, and continuously refine campaigns based on EPC, ROAS, and conversion data

You'll build a portfolio that compounds value quarter over quarter

Qualification

Business developmentPartnership managementPerformance marketingNegotiation skillsAffiliate tracking platformsAnalytical skillsProject managementEntrepreneurial approachRelationship managementCommunication

Required

5+ years of business development or partnership management experience in B2C/D2C e-commerce (any vertical - consumer products, home goods, electronics, health & wellness, etc.)

Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes

Experience with premium publishers: Demonstrated success securing editorial placements or partnerships with tier-1 publishers (Forbes, CNET, major review sites, or equivalent authority publications)

Performance marketing mindset: Deep understanding of performance metrics (EPC, ROAS, CPA), attribution models, and data-driven optimization

Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar)

Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping)

Strong analytical skills with ability to build financial models and ROI projections

Comfortable working with attribution frameworks and multi-touch conversion analysis

Exceptional negotiation skills with track record of structuring win-win partnership terms

Strong relationship management across diverse partner types (editorial teams, affiliate managers, content creators)

Ability to balance strategic, high-touch partnerships with scalable program growth

Outstanding written and verbal communication skills

Entrepreneurial approach: self-starter who thrives in fast-paced, high-growth environments

Comfortable navigating ambiguity and making data-driven decisions with incomplete information

Strong project management skills with ability to manage multiple partnership tracks simultaneously

Preferred

Background running or optimizing paid acquisition campaigns

Startup or scale-up experience: comfortable with lean operations and rapid pivots

International partnership experience: coordinating with global partners and tailoring programs to diverse markets

Publisher/editorial background: understanding of content creation cycles, editorial calendars, and newsroom dynamics

Benefits

Monthly performance bonuses (up to 30%)

The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats

'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions

Comprehensive medical, dental, and vision insurance

Generous Paid Time Off (PTO) + US Public holidays

AI First organization with access to AI-native tool stack

Remote First: Work from the comfort of your home office

Learning & development opportunities

International team collaboration (14+ nationalities)

401(k) with Company Match

Free Puffy mattress post 6 months completion

$1,000 Puffy/Halo Board store credit post 1 year completion