HP · 1 day ago
Category Market Development Manager– Labels and Packaging
Alpharetta, Georgia, United States of America
Full-time
Onsite
Senior Level, Lead/Staff
$178K/yr - $220K/yr
10+ years expHP is a leading technology company, and they are seeking a Category Market Development Manager for Labels and Packaging. This role is responsible for driving adoption of digital printing solutions, helping customers build their capabilities, and ensuring smooth transitions to HP products.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Presenting to customers new growth opportunities in digital Label and Packaging converting
Helping customers to build their core production capabilities to incorporate HP digital printing and workflow solutions
Driving adoption of HP digital printing solutions in the Labels and Packaging area (e.g. placing more 6K+, 200K and v12’s in the field)
Ensuring customers have a smooth transition to incorporating their HP digital press in service, thereby driving faster adoption rates and higher print volumes
Tracking sales results vs sales goals and determining what are the causes of gaps in our results and determining the action items to overcome those gaps
Provide market-based feedback to the GBU to ensure new product development incorporates value added features
Help the category team understand product strengths and weaknesses, missing features
Work with Software and Solutions to produce new features based on market requirements, and develop better professional services to help customers ramp up their business
Provide support and analysis to category managers regarding wins and losses, including gaining customer feedback on why HP lost deals, and how many blind spots we had and why we had those blind spots
Work with Marketing to ensure proper lead generation and customer awareness of products to meet sales goals
Develop materials that can be used by Sales in the sales process
Develop materials that can be used by customers as a roadmap to building their business designed for growth in the Labels and Packaging segment
Support Category Managers to develop product and solution value propositions based on product capabilities and financial goals of our customers
Qualification
Required
College degree in Marketing/Business/Technical
10 or more years in the Industrial Print business (Graphic Arts industry)
Strong business acumen and product marketing skills
Strong communications and inter-personal skills
Ability to navigate between strategic view and detailed analysis
Ability to think strategically (what and why), as well as tactically (how)
Ability to influence individuals and teams without direct 'line of authority'
Able to network internally across key stakeholders both internally and externally
Previous Product Marketing/Management experience
Preferred
MBA preferred
Deep understanding of the Label or Packaging market, and HP Indigo products preferred
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, Additional flexible paid vacation and sick leave
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
2026-01-06
2026-01-06
Company data provided by crunchbase