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DRB Homes · 2 days ago

Marketing Manager

Houston, TX

Full-time

Onsite

Entry, Mid Level

1+ years exp

DRB Homes is seeking a Marketing Manager to support the planning, implementation, and direction of marketing activities for the division. The role involves executing corporate initiatives, analyzing market trends, and overseeing various marketing campaigns to meet company goals.

Building MaterialReal Estate

Responsibilities

Assists in planning, developing, organizing, implementing, directing, and evaluating the division Marketing initiatives in accordance with business goals and strategic planning

Analyze local market trends and recommend changes to marketing and business development strategies based on analysis and feedback

Oversees and directly participates in traffic trending/campaigns and campaign creations i.e.: Google places; google business’s; google campaigns

Responsible for executing plan marketing and branding objectives following Corporate branding and marketing initiatives

Responsible for utilizing search engine optimization i.e..; Zillow, Trulia

Prepare marketing strategies alongside Director of Sales and Marketing and Division staff

Design print ads and publications utilizing Corporate Marketing Department brands and resources

Ensure brand messages are consistent

Bi-weekly testing banners & links; media plan creation, ad scheduling

Responsible for budget reconciliation for corporate and divisions

Responsible for weekly divisional web audits, blogging, copywriting, ad proofing, messaging, fair housing, accuracy

Responsible for contract management of local publications/prints

Deepen relationships with all media to ensure the most effective messaging and positioning of the organization

Lead all areas of content generation and production across all media platforms

Collaborate with sales and management to develop strategic partnership activities and implement the execution of approved strategic plans

Participate in weekly staff meetings to foster new ideas and manage timely deliverables

Other duties as assigned

Qualification

Managerial experienceMarketing strategiesHome construction experienceSearch engine optimizationEducatorInterpersonal skillsTeam playerMentorOrganizational skills

Required

Managerial experience of staff, preferred experience in the home construction environment

Sound technical skills, good judgment and strong operational focus

Well organized and self-directed; team player

Strong interpersonal skills, professional and articulate, capable of communicating with a diverse range of individuals

Educator and mentor

Commitment to company values

Bachelor's degree in Marketing or Business with minor in Marketing and must have 1 year experience; or will consider 3-6 years (without degree) with directly related managerial experience and/or equivalent combination of education and experience

Preferred

Experience in New Home Building

Company

DRB Homes

DRB Homes is proudly ranked as the 3rd largest private homebuilder in America with a big mission: to craft homes of enduring quality and to serve each customer with unmatched care, attention, and integrity.

Founded in 1990

Rockville, Maryland, USA

501-1000 employees