Asurion ยท 1 day ago
Director, Consumer Growth
United States
Full-time
Remote
Mid, Senior Level
7+ years expAsurion is launching transformational direct-to-consumer initiatives and is seeking a growth hacker to build their DTC engine from the ground up. The role involves driving subscriber growth through innovative marketing strategies and cross-functional collaboration.
ElectronicsInsuranceInsurTechMobile
Responsibilities
Take a product-led approach to driving growth across existing channels (UBIF, Asurion.com) and identify/launch new channels
Identify and test unconventional channels and tactics that others miss to determine growth potential (viral mechanics, segment-based marketing campaigns, etc.)
Own conversion testing and optimization for organic and content traffic into low-cost/free services and ultimately converting them to paying subscribers
Be full-stack growth operator who can translate strategic initiatives and design, instrument, launch, and analyze A/B tests end-to-end with strong bias for speed and results
Wear multiple hats to drive profitable subscriber growth experiments such as write landing page copy, design tests, analyze data, build dashboards, run paid campaigns
Run multiple experiments while others are still planning; use data-driven insights to kill what doesn't work and double down on what does
Understand how product, marketing, and data work together to develop a flywheel
Work cross-functionally with product, engineering, and marketing to work as cohesive team
Qualification
Required
B.A. required (preference in Engineering, Computer Science, Mathematics, Product Design, or related quantitative field)
7+ years of experience in growth or product management roles at consumer technology companies
Early growth hire at a consumer startup that scaled
Portfolio of growth wins you can walk us through (viral loops, creative channel strategies, etc.)
Preferred
Expert in Google Analytics, Mixpanel, Amplitude, or similar; can instrument events and build dashboards if needed
Hands-on technical ability to implement tracking, build landing pages, and work with APIs/tools directly
Comfortable with APIs, no-code tools, marketing automation, and getting your hands dirty with code when needed
Company
Asurion
Asurion is an electronics company that provides protection, repair, and installation.
10001+ employees
H1B Sponsorship
Asurion has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (97)
2024 (102)
2023 (78)
2022 (154)
2021 (139)
2020 (109)
Funding
Current Stage
Late StageTotal Funding
unknown2018-08-10Undisclosed
1995-01-01Acquired
Leadership Team
Tomer Dvir
SVP, Product
Jonah Bloom
VP Consumer Marketing/Chief Creative Officer
Recent News
Company data provided by crunchbase