William & Mary Libraries · 1 day ago
Creative Copywriter
William & Mary
Full-time
Hybrid
Entry, Mid Level
2+ years expWilliam & Mary Libraries is dedicated to enhancing its standing as a top institution of higher learning. The Creative Copywriter will be responsible for creating and maintaining external-facing digital content that aligns with the university's mission, focusing on enrollment, advancement, and institutional reputation.
Higher Education
Responsibilities
Write creative and compelling content to ensure that priorities and key messages are articulated clearly, succinctly and consistently in print and online, including digital ads, marketing campaigns, fundraising materials, reports, brochures, signage, event invitations, webpages, video captions, emails, social media posts and more
Create short, pithy, creative marketing copy that catches the attention of our audiences and furthers our brand awareness
Bring creative ideas that offer a unique interpretation or editorial opinion that reflect the W&M brand and support key messages and goals
Develop compelling and concise copy for digital ads, banners and social media campaigns aimed at increasing brand visibility and driving website traffic
Work with strategy and design teams to ensure messaging aligns with visuals and broader campaign objectives
Draft and edit clear, engaging and SEO-optimized content for the university’s website, ensuring it reflects the university’s brand
Collaborate with the web team and designers to ensure content is displayed in an appealing, user-friendly manner
Craft persuasive copy for enrollment-focused print collateral and emails, supporting student recruitment efforts and communication strategies
Collaborate with marketing teams to develop content that drives engagement and conversions
Incorporate SEO best practices into all web content, using keyword research to inform writing and help improve organic search performance
Work to adjust copy based on the performance of digital content through analytics tools and A/B testing, adjusting strategies based on data insights to enhance engagement and user experience
Ensure all materials adhere to Associated Press style, W&M’s editorial style guide and brand guidelines
Conduct research to fact check data, statistics and other claims included in materials
Analyze trends, evaluate, feedback on communications and recommend improvements
Assist in developing a content calendar for the website, emails and digital ads, ensuring timely delivery of high-quality content
Contribute to discussions on content strategies that support university goals, particularly around enrollment and brand positioning
Partner with departments across the university to ensure messaging is accurate and aligned with key institutional priorities
Serve as a liaison between the marketing office and various stakeholders to gather content needs and deliver solutions that meet strategic goals
Attend meetings and provide information and assistance to colleagues
Assist University Marketing in staffing large-scale events, as is required for all department staff
Learn about the university and participate in campus and advancement programs
Participate in professional development opportunities
Qualification
Required
Bachelor's degree in a field that required marketing writing or equivalent education, experience, and training
Experience creating marketing copy and expressing nuanced ideas in a creative and accurate manner (typically 2-4 years)
Great degree of flexibility and outstanding organizational skills with the demonstrated ability to manage multiple and competing projects concurrently while adhering to strict deadlines
The desire and ability to work and succeed in a fast-paced environment
Demonstrated initiative, independent judgment, and a positive, responsive, service-oriented attitude
Excellent writing, editing and proofreading skills, including use of style guides, with the demonstrated command of correct grammar, punctuation and spelling
Commitment to diversity, equity and inclusiveness, including, but not limited to, collaboration, staffing and programming
Experience and comfort using Microsoft Word, Excel, Outlook and Teams, as well as Adobe Acrobat (typically 2-4 years)
A curious nature and interest in lifelong learning
The desire and ability to exceed goals
The desire and ability to build consensus among colleagues and work with diverse audiences
Preferred
Diverse portfolio that includes a variety of digital and print communications pieces
An understanding of best practices in university or nonprofit marketing and communications
Excellent analytical and problem-solving skills
An appreciation for and/or connection to William & Mary, its mission, history and unique focus on undergraduate research and a liberal arts education
Detail-oriented research skills, including using internet-based databases
Experience writing or editing in a variety of voices — for example, institutional voice vs. the voice of a particular individual
Experience working in a content management system (CMS), such as Hannon Hill's Cascade
Experience creating content for Google Ads, Meta Ads and other paid digital marketing platforms
Experience working in and creating content for Technolutions Slate CRM
Curiosity about marketing in a higher education setting
Company
William & Mary Libraries
William & Mary Libraries support and enhance teaching and research, and foster intellectual curiosity, creativity and lifelong learning.
1001-5000 employees
H1B Sponsorship
William & Mary Libraries has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (39)
2023 (34)
2022 (31)
2021 (22)
2020 (31)
Funding
Current Stage
Late StageCompany data provided by crunchbase