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Alibaba Group · 1 day ago

Alibaba Cloud-User Growth Manager/Product Evengelist-Sunnyvale

Sunnyvale, CA

Full-time

Onsite

Mid Level

$142K/yr - $234K/yr

3+ years exp

Alibaba is a leading technology company, and they are seeking a community-oriented Growth Marketing Manager who is deeply embedded in the U.S. developer and startup scene. The role involves driving grassroots adoption among developers and engineering teams through relationship-building and digital growth tactics.

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Comp. & Benefits

No H1B

Responsibilities

Build & nurture local presence: Organize and co-host regular meetups, hackathons, workshops, and office hours in key U.S. tech cities—partnering with co-working spaces, accelerators (e.g., YC, Techstars), and developer communities

Cultivate ecosystem partnerships: Identify and collaborate with influential local players—DevRel advocates, indie makers, startup CTOs, influencers, and technical bootcamps—to drive authentic advocacy and usage

Design community-first campaigns: Launch referral loops, open-source integrations, and “build-in-public” challenges that resonate with hands-on builders and early-stage teams

Bridge bottom-up and top-down: Use grassroots momentum to create enterprise entry points—turning champion developers into internal advocates within scaling startups and mid-market tech companies

Track & scale what works: Measure engagement depth (not just sign-ups), retention among community-sourced users, and pipeline influence from local activities. Share insights globally to inform other regional strategies