WebstaurantStore · 1 day ago
Marketing Automation Specialist
Lititz, PA
Full-time
Hybrid
Mid Level
3+ years expWebstaurantStore is the foodservice professional’s premier source for restaurant equipment, supplies, and knowledge online. The Marketing Automation Specialist will support marketing initiatives by optimizing the technology stack and launching various marketing campaigns in collaboration with cross-functional teams.
Consumer GoodsIndustrialManufacturingService Industry
No H1B
Responsibilities
Help develop marketing automation systems and new capabilities
Transform data from our warehouse to be ingested into our marketing automation tool
Configure dynamic and/or personalized components in our marketing creative across channels
Work collaboratively to launch omni-channel campaigns and workflows in our marketing automation tool
Find opportunities to optimize marketing campaigns using data driven analysis
Help define customer segments and profiles for targeting and marketing automation
Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data
Collaborate with the team and colleagues around the organization on measurement projects
Qualification
Required
SQL, Ability to write scalable queries
Strong communications, organization, and teamwork skills
3+ Year's experience working in an analytics related position, preferably in ecommerce
3+ Year's experience working with a marketing automation tool
Help develop marketing automation systems and new capabilities
Transform data from our warehouse to be ingested into our marketing automation tool
Configure dynamic and/or personalized components in our marketing creative across channels
Work collaboratively to launch omni-channel campaigns and workflows in our marketing automation tool
Find opportunities to optimize marketing campaigns using data driven analysis
Help define customer segments and profiles for targeting and marketing automation
Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data
Collaborate with the team and colleagues around the organization on measurement projects
Access to a reliable and secure high-speed internet connection
Access to a home router and modem
A dedicated home office space that is noise- and distraction-free
A valid, physical address (apartment, suite, etc.)
The desire and ability to work and communicate with other team members via chat, webcam, etc
Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY). H-1B Visa Sponsorship Not Available, W2 only
Preferred
Web analytics (Google Analytics or similar tool)
Attribution Modeling
Audience Building
Experience using data visualization software (ex. Power BI or Looker Studio)
Google Dataform (or similar tool)
Liquid/Amp script (or similar templating language)
Benefits
Medical
Vision
Dental
PTO
Paid Maternity Leave
Paid Parental Leave
Life Insurance
Disability
Dependent Care FSA
401(k) matching
Employee Assistance Program
Wellness Incentives
Company Discounts
AT&T & Verizon Discount
Bonus Opportunities
Accident Insurance
Critical Illness Insurance
Adoption Assistance
On-Site Fitness Centers
Dog-friendly Offices
Company
WebstaurantStore
Since WebstaurantStore's start in 2004, we have worked hard to build an innovative, easy-to-use website that meets the purchasing needs of foodservice professionals throughout the world.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Laura Brent
Conversion Rate Optimization (CRO) Lead
Luara Da Silva, MBA
Partnership & Project Coordinator
Recent News
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