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US Tech Solutions · 1 day ago

Senior Marketing Analyst

Hartford, CT

Full-time

Onsite

Mid, Senior Level

$40/hr - $45/hr

4+ years exp

US Tech Solutions is seeking a Senior Marketing Analyst to join their Integrated Marketing Strategy team. This role involves managing the execution of integrated marketing campaigns and collaborating with various stakeholders to ensure that marketing strategies effectively meet business objectives.

Information Technology

Growth Opportunities

Hiring Manager

Nithin Reddy

Responsibilities

Manages day-to-day execution of integrated marketing campaigns in all channels including content marketing, digital marketing, field marketing, website publishing, and paid media

Understands marketing strategies established to meet business objectives

Provides clear and thoughtful feedback on creative work to ensure outcomes are grounded in approved strategies

Works with Project Manager to ensure that overall budgets and timelines are realistically attained

Executes and provides guidance to team members that aligns with integrated marketing plans, to achieve successful outcomes

Responsible for the development and oversight of project plans that include timelines and budget parameters

Assists with providing actionable insights to the creative team

Communicates clearly to team members and effectively summarizes all activity within a campaign

May serve as point of contact for client relationships on routine projects – ensures clear communication and successful outcomes

Establishes a regular cadence of communication with project stakeholders and colleagues to ensure that all campaigns and projects are being managed effectively and efficiently

Responsible for ensuring that the right cross-functional stakeholders are included at project initiation and on an ongoing basis

Provides guidance and input to others as needed on specific projects

Oversees and manages day-to-day workflow of all assigned projects

Qualification

Integrated marketing campaignsDigital marketingProject managementWorkfrontExcelPowerPointAccount managementCreative developmentSocial mediaCustomer serviceConflict resolutionOrganizational skillsCommunication skillsTeam player

Required

4+ years of experience in advertising or marketing, preferably with advertising agency or in house agency experience

Strong account management skills and working knowledge of project management

Strong understanding of 360 marketing campaign deliverables including: digital marketing (email, banner ads, online video), creative development process, video production, social media, sell sheets/flyers

Must be proficient in Workfront, Excel and PowerPoint

Able to work with multiple stakeholders on marketing campaigns and creative development

Ability to prioritize and deliver across a large number of projects at one time

Proven ability to build strong internal team/client relationships and be a team player

Has solid customer service skills/abilities

Able to resolve conflicts peacefully and productively

Excellent organizational abilities, with strong attention to detail

Ability to prioritize and multi-task assignments

Strong communications skills -- oral, written, and presentation

Demonstrates initiative and has a 'can-do, whatever it takes to get it done' attitude

Able to work in a matrix organization

Bachelor's degree required