Mindlance · 4 days ago
Marketing Manager
Buffalo, NY
Contract
Hybrid
Senior Level
$47/hr - $53/hr
5+ years expMindlance is a company focused on direct marketing efforts across various business lines. The Direct Mail Marketing Manager will be responsible for planning, designing, and executing direct marketing strategies while managing relationships with partners and vendors to enhance campaign effectiveness.
Human Resources
Responsibilities
Builds relationships with marketing and line of business partners in order to best understand bank and line of business goals and develop direct marketing strategies for meeting them. Influences business lines to continue to invest and test new offers and channels. Helps develop business cases for investing more in direct marketing
Presents regular direct marketing updates to appropriate partners and division senior leadership, to include results, insights gleaned from results and strategic recommendations for leveraging direct marketing in the short and long term
Overall management of planning, budgeting, and execution mail, direct mail, and other 1 to 1 targetable channels. Works cross functionally to deliver integrated direct campaigns that complement and enhance effectiveness of other channels
Partners with direct marketing analytics resources to develop and execute robust learning agenda for each business line. Works closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and ensure effective use of budgets
Partners with the other channel managers, especially the advertising and brand manager to ensure that the Corporation's brands are appropriately and consistently represented across all channels. Keeps abreast of the best practices in direct marketing and shares them with colleagues
Manages external vendors/partners through effective contract negotiation and vendor risk management. Keeps vendor partners connected to results, objectives and the use of all channels in order to maximize the effectiveness of the direct marketing programs they deliver the bank
The position is responsible for executing on effective performance marketing and communication programs to enable businesses to meet objectives and reinforcing the company's brand identities
Qualification
Required
Bachelor's degree
5+ years of experience in managing marketing campaigns in a client or agency environment; or in lieu of a degree the equivalent combination of education and progressive related experience
Company
Mindlance
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services
1001-5000 employees
H1B Sponsorship
Mindlance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (53)
2023 (37)
2022 (72)
2021 (36)
2020 (40)
Funding
Current Stage
Late StageLeadership Team
R
Rajat Paul Dhall
Co-Founder & Managing Director
V
Vik Kalra
Co-Founder and Managing Director
Recent News
2025-11-19
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Company data provided by crunchbase