Bright Horizons · 1 day ago
Senior Director, Product Management
Newton Massachusetts 02459
Full-time
Hybrid
Director/Executive
$165K/yr - $205K/yr
10+ years expBright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. They are seeking a Senior Director of Product Management to own and evolve their corporate website as a growth platform serving working families and B2B leads, focusing on defining a multi-audience strategy and delivering measurable outcomes across the full funnel.
E-LearningEdTechEducationHealth Care
No H1B
Responsibilities
Take a leadership role in defining the product vision and strategy for the corporate website across multi-audiences
Work closely with CX and UX to define audience‑specific journeys, value propositions, and content architectures; prioritize a unified roadmap that balances short‑term growth with long‑term platform scalability
Partner with Content/Brand to develop role‑based narratives and thought leadership that moves visitors from insight to action
Collaborate with Marketing and Analytics on campaigns, messaging, and measurement
Work with Performance and Engineering teams on SEO strategy (technical, on‑page, content) and site health (core web vitals, crawl/indexing, schema) for both traditional SEO and AIO/AEO
Own CRO: experimentation roadmap (A/B, multivariate), landing page optimization, forms, funnel instrumentation
Partner with Engineering for site reliability, performance, and scalability
Champion user research and translate insights into roadmaps
Lead Product Management team, which includes a team of 3-4 high performing product managers and analysts
Exemplify and foster the Bright Horizons culture and the HEART Principles both internally and externally
Hire, manage performance of, train, coach, develop and promote team members
Set goals and objectives for teams that align with the overall goals and objectives of EdAssist and Bright Horizons
Contribute to request for proposals (RFPs)
Evaluate and manage third-party vendor and partner relationships as necessary
Qualification
Required
Bachelor's degree
10+ years of Product Management experience
5+ years senior leadership experience with direct management experience of three person or larger teams
5 years of practical experience of product development lifecycle and Agile methodology
5 years of experience with SEO/ AEO, CRO, analytics and CMS systems
Preferred
Master's Degree
Demonstrated ability to align brand and performance marketing with product strategy
Excellent communication, stakeholder management and executive storytelling skills
Goal-oriented, must be able to demonstrate success meeting and exceeding business objectives
Proven success in driving multi-audience web experiences
Strong analytical and problem-solving skills, ability to use data to spot and address risks and opportunities
Knowledge and practical experience of mobile product development, including iOS and Android
Ability to align key stakeholders toward a common goal, drive results and facilitate change
Experience negotiating with vendors and ability to manage external relationships
Self-starter with ability to drive decisions and lead projects from start to finish
Exceptional decision-making, prioritization, and time management skills
Strong written and verbal communication skills
Ability to build and maintain business relationships across all organizational levels, i.e. peers, vendors, clients
Adaptability to work in a fast-paced and constantly changing environment
Benefits
Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family
Company
Bright Horizons
Bright Horizons provides education and child care to fit the way people learn, live and work today.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.43B2025-08-21Post Ipo Debt· $450M
2018-03-26Post Ipo Secondary· $390.88M
2017-11-09Post Ipo Secondary· $262.5M
Leadership Team
Kara Conley
Senior Director, Care Advantage Program Management
Recent News
2025-11-12
Business Wire
2025-11-05
MarketScreener
2025-10-31
Company data provided by crunchbase