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The Coca-Cola Company · 1 day ago

Senior Director II, Brand Management Coca-Cola Trademark

US - GA - Atlanta

Full-time

Onsite

Director/Executive

$211K/yr - $238K/yr

10+ years exp

The Coca-Cola Company is a global beverage leader dedicated to refreshing the world through its beloved brands. The Senior Director II, Brand Management for Coca-Cola Trademark will lead strategic growth initiatives, manage the brand bundle, and drive consumer relevance and growth across North America.

Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing

Comp. & Benefits

No H1B

Responsibilities

Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline

Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives

Lead brand positioning, equity-building initiatives, and resource allocation decisions

Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives

Integrate FSOP strategy into brand planning, ensuring relevance across foodservice channels and occasions

Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market

Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working

Qualification

Brand managementInnovation leadershipData-driven marketingMarTech toolsAI toolsFSOP understandingChange leadershipConsumer-centric mindsetCollaborationCommunication excellence