Butler/Till · 14 hours ago
Programmatic Specialist
Rochester, New York Metropolitan Area
Full-time
Hybrid
Entry, Mid Level
$49K/yr - $69K/yr
2+ years expButler/Till is a company focused on delivering effective marketing solutions, and they are seeking a Programmatic Specialist to support channel strategy and execution of programmatic campaigns. The role involves managing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to optimize results for high-profile clients.
Marketing
Hiring Manager
Kristie Dunn
Responsibilities
Kick off the planning process by working cross functionally with Channel Manager, Integrated Planning and Account teams. Provide guidance and answer questions
Collaborate with cross-functional teams to gather insights, identify new opportunities, and provide strategic recommendations and optimizations that exceed campaign benchmarks and align with client goals and challenges
Continuously analyze key performance metrics to measure effectiveness of campaign initiatives
Support materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc
Stay updated on the latest paid programmatic tools, applications, and strategies, providing client-relevant research, analysis and trends
Manage and execute programmatic campaigns across display, audio, video, and digital out of home ensuring adherence to budgets and timelines while ensuring KPIs are met or exceeded
QA campaigns to ensure accuracy and proactively troubleshooting any errors or mismatches
Bring forward suggestions on campaign optimizations; addressing delivery toward campaign objectives through best practices within bid management, audience and placement analysis, and performance tracking of key KPIs
Conduct ongoing delivery pacing checks and provide comprehensive weekly, monthly, and campaign wrap-up reports
Develop and maintain positive relationships with digital media partners, ensuring effective collaboration and communication
Support in the communication, evaluation, and implementation of programmatic media partners, technology, and platforms, including Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals
Leverage advanced Excel functions (Pivot Tables, VLookups, Concatenates, and IF statements) to gather, analyze, and articulate mid-level insights on campaign performance to maximize results
Accurate QA of all data including PowerBI models
Ability to address questions, articulating campaign performance and trend analysis to internal and external parties via detailed written and verbal summaries
Monitor performance against measurement frameworks and push for higher quality delivery by evaluating delivery, audience analysis, supply path optimization, and placement performance
Manage multiple client campaigns, ensuring high-quality performance, and results that align with our client’s business objectives
Maintain accurate documentation of changes, trends, and learnings to inform future campaign strategy and optimization
May need to perform other responsibilities and tasks as requested
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
Minimum 2-4 years of experience managing campaigns in the digital marketing ecosystem
High level of proficiency in Excel, being able to create &/or utilize formulas, VLookups, concatenate and other functions
Preferred
Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.)
Experience in strategic planning and applied experience of bringing plans to execution
Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy
Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
Benefits
ESOP (employee stock ownership plan)
An annual bonus
Full benefits package
Paid time off benefits
100% paid parental leave
Company
Butler/Till
Butler/Till is a media agency that knows the difference between impressions and connections.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kimberly Jones
Chief Executive Officer
Scott Chapman
Chief Financial Officer
Recent News
2026-01-21
2026-01-06
Rochester Business Journal
2025-12-27
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