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Butler/Till · 6 days ago

Programmatic Specialist

Rochester, New York Metropolitan Area

Full-time

Hybrid

Mid Level

$49K/yr - $69K/yr

3+ years exp

Butler/Till is a company that focuses on programmatic advertising strategies, and they are seeking a Programmatic Specialist to manage and optimize campaigns for their clients. The role involves campaign management, collaboration with analytics teams, and establishing best practices in programmatic media.

Marketing

Growth Opportunities

Hiring Manager

Melissa Houghtalen (Kline)

Responsibilities

Day-to day management of assigned, existing programmatic media, track programmatic performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, and placement performance based on performance goals and measurement framework, documenting changes and learnings

Setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework

Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities

Collaborates with the analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers

Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals

Establishes organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns

Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)

Analyze, review, and report on effectiveness of campaigns to maximize results

Actively learning how to scope and estimate new projects or campaigns

May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks

May be asked to assist with QA of programmatic campaigns for a select set of clients

May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

Qualification

Programmatic strategyCampaign managementSelf-serve DSPsAd serving technologyPerformance monitoringClient meetingsMarket analysisThought leadershipCollaboration

Required

Bachelor's degree in Marketing, Advertising, Communications, Business or equivalent work experience

Minimum of 3 years of experience managing campaigns in the programmatic ecosystem

Experience in strategic planning and applied experience of bringing plans to execution

Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross functional commitments