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The Princeton Review · 1 week ago

Senior Manager, Social Media

United States

Full-time

Remote

Mid, Senior Level

$71K/yr - $133K/yr

5+ years exp

The Princeton Review is a leading tutoring, test prep, and college admission services company. As Senior Manager, Social Media, you will lead the strategy and execution of the company's organic social media presence, aiming to amplify their mission and engage with students and parents effectively.

EducationPrinting

Work & Life Balance

Hiring Manager

Aaron Schott

Responsibilities

Define and lead a unified, multi-channel social media strategy across platforms (including Instagram, TikTok, YouTube, Reddit, LinkedIn, Facebook, and emerging spaces)

Establish clear goals, content frameworks, and engagement principles that reflect The Princeton Review’s brand personality and mission

Ensure every piece of content builds awareness, relevance, and trust among diverse audiences

Work with direct reports and resources from across the organization to create engaging, mission-driven content that educates, inspires, and motivates students to achieve their goals

Collaborate with content and product marketing teams to deliver cohesive storytelling across all digital touchpoints

Own content calendar and publishing workflow across key platforms

Develop strategies that foster community, advocacy, and conversation among students, parents, and educators, with a clear focus on product and solution introduction driving to lead acquisition

Lead social listening and engagement programs to anticipate needs, strengthen reputation, and surface insights that drive business decisions

Partner with Student Success and Product teams to ensure social channels enhance the overall student journey and provide timely, responsive engagement

Define and monitor key performance metrics across platforms, translating social data into actionable insights

Establish a repeatable process for weekly reporting and KPI tracking

Continuously optimize campaigns and content strategies to improve reach, engagement, and conversion

Stay at the forefront of digital trends, emerging technologies, and platform innovations to maintain The Princeton Review’s leadership and agility in the education space

Lead and develop a high-performing team of two direct reports

Foster a collaborative, inclusive culture that champions creativity, innovation, and accountability

Partner with senior leaders across Growth, Product, Publishing, and Marketing Services to align social media with broader brand and business goals

Work closely with the Performance Marketing Team to align your organic (non-paid) social media strategy with their paid social media activity

Qualification

Social Media StrategyCommunity ManagementContent DevelopmentData AnalysisLeadershipCollaborationCreativityStrategic Thinking

Required

5+ years of relevant professional experience in direct-to-consumer engagement, preferably in test prep, tutoring, admissions counseling, higher education, or other premium services sectors

Deep expertise in multi-channel social media strategy, online community management, and user engagement at scale

Demonstrated success navigating through transformation, growth, and innovation in digital engagement

Understanding of how to connect storytelling, brand purpose, and community engagement to drive measurable business impact

Track record of elevating brand presence through authenticity, inclusivity, and relevance in a fast-moving digital landscape

Expertise in testing methodologies and campaign analysis, with a data-driven approach to decision making

Thrives in a collaborative environment that values curiosity, accountability, and mission-driven creativity

Systems and strategic thinker, with proven experience building effective operational processes that enhance the user experience

Models collaborative, inclusive leadership that balances strategic vision with operational excellence

Ability to manage own time and work remotely and autonomously from manager, teammates, and direct reports

Operates with an ethic of personal responsibility; holding oneself accountable on behalf of the team

Enthusiastic, confident, and optimistic, and finds resonance with the mission to put student success at the heart of everything we do

Benefits

Competitive salary and benefits package

Company

The Princeton Review

Glassdoor3.9

For more than 35 years, students have trusted The Princeton Review to provide resources for better grades, higher test scores, and stronger applications.

Founded in 1981

Framingham, Massachusetts, USA

1001-5000 employees