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P448 · 1 week ago

Vice President of E-Commerce

NYC Metro Area

Full-time

Hybrid

Director/Executive

$175K/yr - $225K/yr

10+ years exp

P448 is an Italian footwear brand focused on self-expression through innovative design. The Vice President of E-Commerce will lead the digital commerce strategy, manage the e-commerce P&L, and drive profitability through data-driven optimization and best-in-class operations.

Consumer GoodsFashionProfessional Services

Responsibilities

P&L Ownership and Profitability Management

Develop, manage and optimize the e-commerce P&L, including revenue forecasting, cost control, and margin improvement

Build detailed financial models to guide strategic decisions, ensuring alignment with overall company goals and delivering sustainable profitability

Lead best-in-class e-commerce operations, overseeing site performance, inventory management, fulfillment, and customer service integration

Implement continuous improvements to streamline processes, reduce operational costs, and enhance scalability in a fast-growth brand

Own the full e-commerce technology ecosystem, including Shopify, integrations with ERP/CRM systems, analytics tools (e.g., Google Analytics, Triple Whale, MS Clarity), and emerging technologies like AI-driven personalization

Evaluate, implement, and maintain tools to support seamless operations and future-proof the stack

Shape and execute a robust eCommerce strategy aligned with P448's long-term goals, partnering with key cross-functional teams

Instill true business ownership across the team and build a culture where data-driven customer insights turn into action, guided by reporting that focuses on the metrics that move the business

Drive initiatives to boost conversion rates through A/B testing, UX/UI enhancements, personalized merchandising, and data analytics

Analyze user behavior, funnel drop-offs, and customer journeys to identify and resolve bottlenecks, targeting double-digit improvements in key metrics

Champion strategies to maximize ROI across digital channels, including SEO/SEM, email marketing, and affiliate programs

Collaborate with marketing, product and supply chain teams to align on pricing, promotions, and inventory strategies that enhance gross margins and overall profitability

Build and mentor a high-performing e-commerce team, fostering a culture of innovation and accountability

Establish KPIs for e-commerce success (e.g., AOV, CAC, LTV, traffic growth) and provide regular insights to stakeholders. Use data to inform agile decision-making and pivot strategies in response to market trends

Stay ahead of industry trends in footwear e-commerce, incorporating sustainable practices, mobile-first experiences, and global localization to fuel P448’s rapid expansion

Qualification

E-commerce leadershipP&L managementE-commerce optimizationData-driven strategiesShopify PlusConversion rate improvementAnalytical skillsAgile methodologiesLeadership skillsCommunication skillsTeam collaboration

Required

Bachelor's Degree in Business, Marketing, or a related field; MBA preferred

10+ years of progressive experience in e-commerce leadership, with at least 5 years in a senior role (VP or Director level) preferably in Fashion, Footwear, Consumer Goods or Retail industry

Demonstrated success in building and managing P&L for e-commerce businesses exceeding $50M in annual revenue, with a focus on profitability and optimization

Deep expertise in e-commerce platforms, tech stacks, and tools (e.g., Shopify Plus, Klaviyo, Attentive, TripleWhale, MS Clarity, or similar)

Proven ability to improve conversion rates and drive bottom-line growth through data-driven strategies

Strong analytical skills with proficiency in tools like Excel, SQL, or BI platforms (e.g., Tableau)

Experience in high-growth environments, preferably with international e-commerce operations

Excellent leadership and communication skills, with the ability to influence cross-functional teams