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The Coca-Cola Company · 1 day ago

Senior Director I, Brand Management Coca-Cola Trademark

US - GA - Atlanta

Full-time

Onsite

Director/Executive

$189K/yr - $217K/yr

8+ years exp

The Coca-Cola Company is a global beverage leader seeking a Senior Director I for Brand Management. This role will lead the strategic growth agenda for a global brand, developing annual business plans and brand strategies while collaborating with various stakeholders to drive consumer relevance and brand equity.

Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing

Comp. & Benefits

No H1B

Responsibilities

Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline

Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, consumer communications/messaging and shopper marketing to deliver brand objectives

Lead brand positioning, equity-building initiatives, and resource allocation decisions

Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives

Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market

Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives

Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working

Qualification

Brand ManagementInnovation LeadershipData-Driven MarketingMarTech ToolsConsumer SegmentationAnalytical ThinkingCollaboration & InfluenceLeadershipCommunication Excellence