Apply on Employer Site

ThreatLocker · 1 week ago

Marketing Specialist- Demand Generation

Orlando, FL

Full-time

Onsite

Senior Level

5+ years exp

ThreatLocker® is a leader in zero-trust endpoint protection technologies, and they are seeking a highly motivated Marketing Specialist for Demand Generation. In this role, you will be responsible for developing and executing multi-channel campaigns while managing media buys to enhance the company's marketing efforts.

Cyber SecurityInformation TechnologyNetwork Security

Hiring Manager

Jamal A.

Responsibilities

Plan, build, and manage campaigns across paid search, paid social, programmatic, and direct buy media

Analyze targeting to optimize campaigns for performance metrics (CTR, CPC, CPL, and pipeline contribution)

Collaborate with content and design teams to create compelling ad copy and visuals

Deep understanding of the different ad platforms and how they work

Identify and evaluate direct media buy opportunities that align with campaign and brand objectives

Negotiate contracts, placements, and pricing to maximize ROI

Partner with vendors and publishers to ensure timely delivery of assets and campaign launches

Oversee purchase order (PO) creation and approval processes for all media buys

Monitor performance of direct buys, adjusting strategies as needed to optimize spend and impact

Comfortable running A/B tests on creative, copy, targeting, and landing pages to uncover findings for campaign development

Adjust bidding strategies and budgets

Track and analyze campaign data to uncover insights

Strong data story telling skills with the ability to show correlation within data patterns

Ability to work with multiple disciplines to get the job done

Support ABM initiatives with paid campaigns

Work with SEO, content, and creative teams to ensure consistent messaging

Qualification

Paid media experienceGoogle AdsBing AdsLinkedIn AdsData analysisCampaign optimizationDetail-orientedSelf-starterCollaborative

Required

5 years of experience in paid media (B2B experience preferred)

Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, Reddit Ads, Meta Ads, and The Trade Desk. Not all are required but experience in a few is needed

Well organized, self-starter, and detail oriented is a must

Always curious and willing to learn

Ability to manage multiple tasks in a fast-paced environment